What makes your business different from your competitors' businesses? (Hint: it's not your product or service.) It's YOU.
Yes, Mom was right: you are special. There's no one else like you on the planet. You have a unique perspective on everything, and that includes your industry and your business. So why not capitalize on it by sharing your point of view with others, especially those who might be interested in buying from you?
See, that's what thought leadership is all about. Consider it another tool in your marketing toolkit—a cool tool that's 100% all about you.
Now, the question you might be thinking is this: Can I simply call myself a thought leader, or does becoming a thought leader happen naturally over time?
Our answer: you can (and should) position yourself as a thought leader, but it won't happen overnight. Like anything else, it takes planning. Let’s get to it.
Here are the two most important ingredients in a killer B2B thought leadership strategy.
The best way to disseminate your knowledge to the masses is through the written word. Here are some tips for doing just that.
By speaking about your work, your industry, your passion, you can demonstrate your knowledge and personality in a way that you can't always accomplish with the written word.
Not only that, but when people choose to work with a company, they often make their decision based on how the folks in the company make them feel. So allowing people to see you in action is another important ingredient in the thought leadership secret sauce.
So what sort of spoken word "things" should you focus on?
Love the idea of being a thought leader but feel a little overwhelmed by everything we’ve outlined above? Don't worry. It's normal. We can guide you through it and even manage the process by helping you come up with written topics, an editorial calendar, speaking topics, and more. Let's chat!
Robyn Bradley has been a Content Marketer for PMG since 2006. When she’s not writing, she’s…oh, wait, she’s always writing! She loves integrating real experiences with real clients into her blogs and translating them so that any business can benefit from reading. Complete with her world-famous laser-focus, you can find her crafting articles that help other people in the marketing world find success.