One of my colleagues recently pointed out that I've been working as a freelance copywriter since 2002.
"Before Twitter and Facebook," she said. "Before Google was even a verb." Then, she giggled and asked me about the copywriting "rules" I've learned over the last fourteen years.
Here's the annoying thing about "rules": you can spend all your time learning them, only to have someone come along who proves why the rules don't matter. So today, I'm not going to talk about rules. Instead, I'm going to dig deep, think about my last decade-plus in the biz, and share copywriting techniques I swear by.
Here we go…