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6 Mistakes to Avoid When Creating a New Product Marketing Plan

Written by Ranae Mogensen on October 18, 2016

Bringing a new product to market can be a busy and exhilarating time for a company. No doubt, if you've ever experienced a product launch (you can find tips for building one here), you understand the wide variety of emotions that come along with it. But whether you're an entrepreneur, a small business marketer or a product manager for a larger organization, the number of hands in the marketing pot can vary. Though one thing is for sure: you should always be ready well in advance, and have a strategy for dealing with potential obstacles. Here are 6 critical mistakes to avoid when creating your new product marketing plan:

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Topics: Marketing Strategy and Planning

How to Get Your Message Read – 4 Essential Email Marketing Tips

Written by Maureen Condon on October 6, 2016

I don’t know about you, but my email inbox gets flooded with messages offering special deals and sales, information on products and services, or from companies wanting to stay in touch.

Sometimes an email gets my attention (Caribbean resorts and college football do the trick), but more often than not, it doesn’t.

I have no mercy when it comes to tossing emails in the trash can. I’m like most people out there: I’m looking for a reason to delete your email. Maybe the deal isn’t that great. Delete. Or the information is irrelevant to me. Delete. Perhaps the email is confusing or too long. Delete. Or maybe I feel bombarded with too many emails from one company. Delete.

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Topics: Email Marketing

The Client Goodbye and College Goodbye: 3 Things They Share

Written by Maureen Condon on October 3, 2016

I’ve just survived my first month as an empty nester. My daughters are fully entrenched in their respective freshman and sophomore years at college and my husband, the dog and I are getting used to our home without their clutter, their nocturnal lifestyle and their energy.

There are things we like – more time, more space, more control over our schedules, less food to buy, less sleep to lose when waiting up for them, and less stuff lying on counters, tables and stairs.

Overall, though, it stinks. People tell me it gets easier so I trust that it will, and the reality is that I would not have it any other way. They are where they need to be – Siena College and Boston University, by the way (love to sneak in a proud mama reference wherever I can).

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Topics: Relationship Marketing

Wolfers Lighting Gets “Turned On” by Inbound Marketing

Written by Oren Smith on September 30, 2016

What do you think about wishing on a star for new leads? Or casting a few pennies into the website traffic fountain? …Not interested? We didn’t think so.

Rather than misfiring your marketing at unsuspecting prospects, the inbound marketing methodology focuses on creating quality content that attracts relevant potential buyers to your company, no chasing required. We’re pretty emphatic fans of inbound at PMG. Why? Because it works. And we love sharing the results our clients have seen from inbound marketing programs we’ve planned and executed over the course of our engagements. Here’s a look at a recent client growth story featuring our lighting expert pals over at Wolfers!

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Topics: Customer Stories, HubSpot, Inbound Marketing

Become the Michelangelo of Canva Presentations with 7 (Easy!) Tips

Written by Alexis Silvers on September 27, 2016

We’ve all experienced the panic that sets in before a big presentation. Did I practice enough? Is my presentation too long? Too short? Am I prepared for the dreaded “questions” section at the end? Presentations are a stressful but necessary component for businesses in all industries. So important that Forbes found 70% of employed Americans say presentation skills are critical for career success. So how can you stack the odds in your favor? One word.


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Topics: Marketing Resources, Website & Graphic Design

Thinking About Hiring a Blog Ghostwriter? Here’s What You Should Know

Written by Sheila Villalobos on September 26, 2016

If you’re thinking about the role blog ghostwriting can play in your business, it’s most likely because you realize the value of business blogging but don’t have the time or resources to do it in house. While it may seem scary to stake your company reputation on a stranger’s writing, knowing how to optimize your relationship with a ghostwriter beforehand can calm the nerves and help you ensure that your ghostwriter acts as an extension of your company.

Whether you’re working with a freelance writer or an outsourced marketing company, the process that needs to happen should be fairly similar. Here are a few steps you can take to make it work:

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Topics: Outsourced Marketing, Blogging

Website Personalization: What’s Good, What’s Bad, What IS It?

Written by Madeleine LaPlante-Dube on September 22, 2016

The internet and inbound marketing are a match made in heaven. All you need to do is pop a few big data algorithms into your website and voila! Your site can now be personalized each time your website visitors make a certain click or browse a particular page. We’ve seen internet personalization develop over the last decade with Google’s click tracking, filtering certain ads into users’ lives based on websites they’ve viewed, but now it’s possible—and necessary—to personalize your actual company website in order to foster more meaningful user engagement.

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Topics: Inbound Marketing, Website & Graphic Design, Lead Generation / Conversion

Bad Headlines... Whatcha Gonna Do When They Come for You?

Written by Oren Smith on September 19, 2016

Bad headlines. Bad headlines.

Whatcha gonna do?

Whatcha gonna do when they come for you?

In the fast-paced world of marketing, writing a bad headline is one of the more devastating crimes you can commit. Your blog article’s headline is responsible for creating that all-important first impression, and in many cases, it’s going to be the primary (if not only) factor influencing a reader’s decision to share, click on, or continue reading your post. And since today’s internet users are bombarded by so much content at every waking moment of the day, the chances of them clicking through to your article are already rather low.

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Topics: Blogging

Everything B2B Marketers Need to Know About WhatsApp

Written by Oren Smith on September 13, 2016

As a temporary expat working overseas in Germany back in 2012-2013, WhatsApp was my social lifeline. Provided that I was using a reliable Wi-Fi connection, WhatsApp essentially served as a FREE way of text messaging with family and friends both locally and at home. You can imagine how quickly the application’s popularity grew in the global community since launching back in 2009… but what wasn’t so apparent at the time was its potential to be quite the valuable marketing tool.

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Topics: HubSpot, Social Media Marketing

Tackling the Corporate Blog: Top 5 Blog-Writing Secrets Revealed

Written by Allison Woodbury on September 5, 2016

Ah, the corporate blog. Behold its inbound power, its ability to foster warm fuzzies with your leads, to propel your brand awareness to soaring new heights. In the last decade-plus as a writer, I’ve seen corporate blogs go from an emerging strategy to a pillar of corporate marketing. And over the years, when talking about my job, I always seem to get the same exact question: how do you write about something that you know virtually nothing about? (For the record, no offense taken… it’s a completely fair question.)

Technically, the real question should be less about the learning curve of the subject matter, and more about how to use writing to transform ideas into effective corporate marketing. But I digress. In reality, I’ve had quite a bit of time to reflect on this question, and refine my own set of golden rules when it comes to writing corporate blogs. Here are my top five favorites:

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Topics: Content Marketing, Blogging