Last modified May 2018
We use an online subscription service through HubSpot. To understand how HubSpot's subscription service works, we're quoting directly from HubSpot's privacy page regarding this matter (because why re-invent the wheel?):
HubSpot's agreement with Precision Marketing Group prohibits us from using the Subscription Service to collect, manage, or process Sensitive Information. "Sensitive Information" refers to credit or debit card numbers, personal financial account information, Social Security numbers, Social Insurance numbers, passport numbers, driver's license numbers or similar personal identifiers, racial or ethnic origin, physical or mental health condition or information, or other financial or health information.
NOTE: HubSpot is NOT responsible for the information we collect. In other words, if you have a problem with our Websites or Subscription Service, blame us, not HubSpot.
While you don't need to provide any information in order to explore and enjoy our Website, we do collect Navigational Information.
In addition, we sometimes request that you provide Personal Information when you're seeking certain things from us (like our downloadable eBooks or guides, for example).
"Navigational Information" refers to information about your computer and your visits to this website, such as your IP address, geographical location, browser type, referral source, length of visit, and pages viewed.
"Personal Information" refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, email address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into via the Website, and information about you that is publicly available on the Internet, such as from Facebook, LinkedIn, Twitter, Instagram and Google, or publicly available information that we acquire from service providers.
Our Website and Subscription Service are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us so that we may permanently delete the information.
We never sell your personal information. Ever.
We will never sell your Personal Information to any third party. (Because it is unprofessional, unethical, and wouldn't be a very nice thing to do, would it?)
We use your personal information to make your web experience better.
If you choose to download something from our site (or some similar action), you will need to provide, at the very least, an email address. We will use this email address to deliver the item you've asked for or to provide further directions on how to obtain it. You may receive further communications from Precision Marketing Group that we deem relevant to your business. That said, you are always in control and can unsubscribe yourself from these communications at any time by clicking on the "unsubscribe" link at the bottom of every email or contacting us via phone, email, snail mail, or through our contact page.
At that point, we won't email you any further communications unless at some point you change your mind and you decide to provide your expressed consent. We do this for two reasons: first, it's just proper and polite, and, second, because we strive to be in compliance with the United States' CAN-SPAM Act and the European Union's GDPR.
If you provide us with your Personal Information, you have the following rights with respect to that information:
To review the user information that you have supplied to us
To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
To request that your user information not be used to contact you
To request that your user information be removed from any solicitation list that we use
To request that your user information be deleted from our records
To exercise any of these rights, please contact us. We will promptly change, correct, or delete your information and notify you of the action we have taken.
You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our emails, by contacting us, or by clicking the link below. Customers cannot opt out of receiving transactional emails related to their accounts. UNSUBSCRIBE
To view and update your preferences, including any lists you're subscribed to, simply click on the "email preferences" link at the bottom of every email.
On rare occasions, a trusted third party might ask us about the demographic makeup of our contact database. In these instances, we might provide statistical information about our database in aggregate, but never any information that could be used to identify any individual user.
We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure.
We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about the Subscription Service or our other services, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in the opting out and unsubscribing sections above.
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy, or otherwise, that company would receive all information gathered by our Website and the Subscription Service.
We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights or to comply with a law, court order, or legal process.
Our Website occasionally provides links to other websites. We're not in control of these websites, so we're not responsible for the content and privacy practices of these websites. These links don't constitute our endorsement of these other websites, their content, their owners, or their practices.
We offer a public blog where people can leave comments. Please keep in mind that if you directly disclose any information through this commenting function, this information may be collected and used by others. We will correct or delete any information you have posted on the Website if you so request, as described in the opting out and unsubscribing sections above.
The short of it goes like this: we use Navigational Information to operate and improve the Website and the Subscription Service. Read below for nitty-gritty specifics.
We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Website, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits in what is referred to as "Smart Content". When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience interactive features on our Website or Subscription Service. We keep track of pages you visit in order to determine the most popular or most used. This data is used to deliver better customized content and promotions.
We may collect demographic information, such as your ZIP code, Postal code, age, gender, preferences, interests, and favorites using log files that are not associated with your name or other personally identifying information.
There is also information about your computer hardware and software that we automatically collect. This information can include your IP address, browser type, domain names, access times, and referring website addresses. For these purposes, we do link this automatically-collected data to Personal Information, such as name, email address, address, and phone number.
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