We all come to understand from an early age that mother knows best. Oh, you disagree? I didn’t think so… :)
In case you forgot (and if you did, you’d better start groveling or turn and run far, far away), yesterday was Mother’s Day – the ONE day in the year where all you hard-working moms might just have the opportunity to kick back and relax a little. Breakfast in bed… a nice day outside… a bouquet of flowers… maybe even everyone on their best behavior for once… But waking up on the following Monday, after (hopefully) being pampered throughout Sunday, isn’t always easy. Yup, it’s back to real life you go!
And honestly, I don’t know how you ladies do it! Behind the PMG curtain there are some pretty spectacular women, who somehow always manage to successfully balance motherhood with their steady stream of work-related projects, among other things. So in honor of these incredible moms, as well as any of you multi-tasking, child-bearing wonder women out there conquering the business world, this post is dedicated to you!
This outsourced marketing advice comes straight from the mommas of PMG! Read on for their words of wisdom gleaned from parenting experiences that apply directly to their roles in marketing. All tips below are officially business tested, mother approved!
I have always told my kids that communication – face to face, voice to voice – is the most important part of any relationship. Email, instant messenger, text… these are not the ways to be sure people understand your true meaning. This is the same with customers; sometimes you simply need to pick up the phone and have a real conversation – it saves time, cuts through the clutter, and helps ensure everyone is on the same page.
– Susan LaPlante-Dube, PMG Principal
Mother to one daughter, age 19, and two sons, ages 17 and 12
In the hierarchy of neighborhood gangs, the little kids often sit the sideline. Not cool. Inclusion is a valuable lesson. It works for five-year-olds trying to bake the world’s biggest mud pie, and it works for marketers trying to engage the best prospects. Everyone can play a role. Outsourced marketing agencies bring together A-list talent (designers, writers, web developers, project managers, SEO and social media experts). But business owners should expect to be part of the cooperative effort, too. Sales people, customer service folks, anyone who touches leads or customers... They have so much subject knowledge and experience—they deserve an invitation to get their hands in the mud.
– Liz O’Neill, Content Marketing Specialist
Mother to one son, age 3
“Mind your words” is a common momism, and as a writer and mother of two, I take this advice to heart. Words matter in business communications; in selling your service or promoting your product. And words matter in family life; in raising happy kids and connecting with loved ones. Whether I’m writing a business blog or texting my teens, my goal is to mind my words ― and choose them wisely!
– Denise Locke, Copywriter
Mother to two sons, ages 16 & 13
From what I've observed over my 4 years with PMG, clear communication of expectations on both sides is vital. Just like setting ground rules for kids (and occasionally the husband!) makes for a happy household, establishing expectations from the start lays the foundation for a strong working relationship.
– Lori Dickey, Marketing Specialist
Mother to two sons, ages 14 and 12
I have found that being a mother is great training for working for an outsourced marketing firm. With work and with parenting, no two days, no two projects, no two clients (or children) are the same. I get to be creative and come up with brilliant solutions from time to time, but I also need to roll up my sleeves and do the dirty work every single day. And both require excellent negotiation skills – as well as a sense of humor!
– Jeanne Brown, Content Marketer
Mother to an 11-year old son and 10-year old daughter
Raising my kids taught me that there truly is no such thing as a strategy that works for everyone. My two children are very different from one another and required different parental guidance along the way. Similarly, the most effective outsourced marketing services and strategies are tailored to the unique personality, needs, strengths and weaknesses of the individual organization.
– Wendy Ducharme, Copywriter
Mother to a 24-year-old son and 20-year-old daughter
When you boil down lead generation and lead nurturing, they’re hardly different from making friends and hanging onto the good ones. Don't lose sight of what is truly important! Rather than focusing on the number of friends (leads) you have, focus on the quality. At the end of the day, what's more important? Having a lot of friends (some whose quality might be lacking) or a few awesome friends that you can trust and who, in turn, can trust you? Build a solid foundation by nurturing them and being responsive to their needs. Quality always trumps quantity!
– Kerrie Clark O’Mara, Marketing Specialist
Mother to a 9-year-old daughter and 6-year-old son
One of my favorite things about working for an outsourced marketing firm is collaborating with a variety of clients; the diversity makes my job fun and exciting! Just like my daughters – different in so many ways – I value them for their individual and unique points of view, personalities and ways of doing things. From an outsourced marketing perspective, it’s important to value what makes each client distinct.
– Annette Sparks, Graphic Designer
Mother to two daughters, ages 17 and 14
As a Mom, my most important job is to raise happy, responsible, respectful, intelligent individuals. This mentality also aligns with my business goals – producing great results for our clients! What I love about working for an inbound marketing agency is that our clients are excited to utilize our knowledge and best practices to improve their marketing. Seeing the numbers progress provides abundant satisfaction!
– Alysa Wax, Senior Marketing Manager
Mother to two daughters, ages 12 & 9
My mother gave me the best advice many years ago when I was running two businesses simultaneously: “Delegate everything you are not uniquely qualified to do.” If certain marketing tasks are beyond your knowledge or expertise, delegate!
– Marcia Morgan, SEO Consultant
Mother to a 28-year-old son and 25-year-old daughter
“If you can’t say something nice, don’t say anything at all.” One of my mom’s reminders throughout my life – and something I have tried to share with my two daughters. This concept has served me well as an outsourced marketer. We advise our clients to produce and promote positive messages and content, to never bash the competition (just crush them by producing great results for their own clients J) and to give their customers happy, optimistic service. We’ve learned the “power of nice” goes a long way, as does the power to know when to say nothing.
– Maureen Condon, PMG Principal
Mother to two daughters, ages 17 and 15
I’d like to close this post with a quintessential quote from my own mother – one that rings true for parents and marketers alike. She has always affirmed that “there is no substitute for paying attention.” Couldn’t have said it better, Mom! Fostering a great relationship with your client means paying attention to the little things – not only the details in the data, but in the ways you communicate and cooperate. Like raising children, it’s critical to recognize and appreciate the subtle nuances in the ideas and behaviors of your clients and nurture the qualities that set them apart.
On behalf of PMG, I hope you had a wonderful Mother’s Day weekend – Here’s to all the moms who make the world go ‘round!