Happy Summer! As we enter the dog days of our favorite season here at PMG, we have a question to pose to you ― please fill in the blank below:
Summertime, and the living is ____________ ?
If you answered: “Easy, relaxing and full of fruity cocktails.”
Congratulations! You’ve already made the most of your outsourced marketing resources. You’ve got a complete plan in place for the fall and no worries at all. Hit the beach, and pass the sunscreen!
But if you replied: “A never-ending cycle of unwritten blog posts, stale social media, and a sales funnel that is colder than a frozen margarita.”
Well, you’ve probably not yet realized the benefits of outsourced B2B marketing. Forget the beach! Return to the drab “rays” of the office fluorescents and get marketing, my friend!
Is this an unwanted dose of reality on a Friday afternoon in August (when it seems no one is marketing)? Perhaps, but the truth is that fall is looming right around the corner ― but will your prospects? Before you know it, the world will be back in full-business mode (maybe even attending Inbound 2014 like many of us here on Team PMG). So shake off the sand and catch the wave – Here are a few signs that your B2B could benefit from our outsourced marketing resources:
1. What's the deal with white papers?
Not something you get from judiciously avoiding the sun, white papers can be one of the top toys in your content beach bag. White papers showcase your in-depth knowledge and can build your visibility as a thought leader in your field. A well-written, researched and designed technical paper (with a powerful landing page and quality CTAs) will capture leads and build your prospect list.
2. Who needs analytics?
Just as a lighthouse guides a ship safely to shore, monthly analytic reports can help you chart the right course for your marketing plan. Metrics help you monitor traffic to your site, gauge the success of your blog posts, nurture your leads and more. With quality reporting, you can plan the next stop on your marketing itinerary to keep your prospects moving.
3. Do I really need to optimize?
Optimization is the lifeguard of the digital marketing world; making sure that you survive the tide of Google. Keyword research, on-page SEO share buttons, social optimization, everything you need to promote your content should be included in a well-planned marketing campaign.
4. Who is my target audience?
Whether you’re selling boogie boards or printed circuit boards, knowing your target audience is critical to leveraging your sales efforts. A good outsourced marketing team can help you understand the concept of a buyer persona so that you’ll develop appropriate content. You need to know about the challenges your audience faces, what their day-to-day looks like and how your product or service can help.
Is your marketing sending out a message of SOS? Need to dive in with a new approach to B2B? No worries, just reach out to the team of marketing experts at PMG and we’ll have you riding the tide of successful outsourced marketing in no time!