Are you an online gamer? Maybe you spend your weekends defending the world in Call of Duty or creating a dream life in The Sims?
A little-known fact about me... I've never owned a game console, but I did start playing Sims around the age of 13. I still remember the first moments of being completely consumed by mundane tasks I already maintained in my own life—cooking, cleaning, showering. But if you’ve played Sims as long as I have, you know it’s startling to go from the first or second version of the game (where I last left my Sim-ing addiction) to the modern graphics of Sims 4.
In a lot of ways, the social media world and the Sims game are very similar. Both are continually making improvements to facilitate a better experience – and yet, both confound users and fans with each new update, making it a challenge to keep up.
While I’m probably not experienced enough to walk you through the Sims updates, I can help you make 2018 the best social media year yet. In this blog post, I’ll highlight the social media changes that happen throughout the year – and I'll continue to update the content so you're always informed. Feel free to bookmark this post so you can easily check back in for new updates!
So, without further ado, here’s the latest social media happenings.
JanuaryFacebook is revamping the newsfeed algorithm by showing less news and highlighting trusted sources.
Facebook's CEO Mark Zuckerberg recently said that “Protecting our community is more important than maximizing our profits…” To this end, Facebook will be prioritizing content that promotes back-and-forth discussion. Moreover, the platform is limiting the number of advertisements and posts from businesses that will show in newsfeeds. Additionally, Facebook will prioritize “trusted” news sources. The goal of this update is to promote Facebook-ing “the right way” and to make social media usage more meaningful. More limitations on organic viewership could be troubling for some businesses. If you have a Facebook business page, you should watch your analytics closely over the coming months to determine how heavily you’re being impacted by this update.
No January news! Check back for updates.
JanuaryYour Twitter images are going to look better.
Until recently, Twitter photos used facial analysis to determine what to show in images. In some instances, this meant the formatting may not have been quite right for posts featuring landscapes and other non-human imagery. Twitter will now use “neural networks to predict the most interesting part of the image.” This is good news for businesses that don't always feature photos of people (which is quite often the case for my B2B clients).
Instagram now shows Activity Status.
Some users will now have an Activity Status shown in their direct messages. The Verge has reported that this update may not affect all Instagram users. To see if this change impacts your profile, use the arrow icon in the top-right corner. Contacts you have previously messaged may have an “Active X h/m/w” message below their name. You can toggle this off in the settings of your profile under, “Show Activity Status”.
Instagram adds GIF stickers to Stories.
The Instagram blog announced new GIF stickers for Instagram stories. In more B2B-relavant-news, Instagram announced that you will soon be able to upload videos of any size to your stories. Instagram says, “In the coming weeks, we’re also rolling out the ability to upload photos and videos of any size to your story—so you never have to lose part of a photo or cut a friend out of a group video. When you upload a photo or video, pinch to share it in its original dimensions, whether it’s square, portrait or landscape. Any extra room will be filled with a custom color gradient that matches what you’ve shared.” Check back to see when this feature is officially launched.
Snapchat adds quicker advertising deep links & advanced analytics.
Good news for Snapchat advertisers, your advertisements can now lead directly to your app. Previously, those users who clicked on ads were directed to an intermediary page before going into the app. The quicker ad ‘deep linking’ is intended to help improve app usage. Additionally, Snapchat will now tell advertisers how many installs their ads generated over time, and they have added more advanced in-app tracking. In-app tracking will now tell you how users engage with your app content.
Note: A deep link is a link that directs somewhere other than a home page.
Ripple, a Tinder-like networking app, has launched.
Ripple is designed to be a new networking app, complete with the swiping functionality from Tinder. Ripple will feature the user’s photo as well as educational background, skills, experience, and interests.
YouTube monetization changes: 10,000 total views, 1,000 subscribers, 4,000 hours of view time.
YouTube has announced that to monetize your channel using Google AdSense, you must now have 4,000 hours of view time in the past year, 1,000 subscribers, and 10,000 total views.
Don’t Go Social Media Crazy – Stay Up to Date with My List!
If you’re feeling overwhelmed by never ending social media updates or you simply don’t have the time to read lengthy articles, keep checking back to stay up to date on the latest changes. This post will synthesize the news you need to know for your B2B business.
Have I missed any updates? Let me know in the comments! Or if you're ready to take your social media to the next level, don’t hesitate to reach out to us.