Just last week, I had the pleasure of attending MAICON (the Marketing Artificial Intelligence Conference), and the event did not disappoint.
The inaugural conference was designed to help marketing leaders understand AI, educate their teams, and develop a strategy for successfully scaling AI for their organizations. It brought together top authors, entrepreneurs, AI researchers and data scientists to share case studies, strategies and technologies that make AI approachable and actionable for marketers. And, of course, there were several sessions dedicated to how Artificial Intelligence can not only help businesses but also serve as a competitive advantage for early adopters.
The biggest message from this conference? AI is going to be everywhere and it’s going to happen sooner than you think. Here are three key takeaways to help you get started with implementing your own AI-powered solutions.
AI = Artificial Intelligence
ML = Machine Learning
NLG = Natural Language Generation
VR = Virtual Reality
AR = Augmented Reality
Think about all the information you’ve collected throughout the years from customers and leads alike. Is this data clean, consistent, and categorized for usage? If not, it’s a good idea to start setting data collection standards and diving into your current data to give it a good scrub. Remember: data trash in, AI trash out.
When most people think about using AI, they think of digital assistants like Amazon’s Alexa or business-use robots like Pepper. While these devices are part of the AI revolution, there are vendors out there that can help you start using AI practically in order to improve a current business process. You don’t have to create your own robot just yet.
AI for marketing is still in its infancy. To set the stage of what’s to come, Mitch Joel kicked off the conference with a couple powerful provocations.
“The average smart speaker user actually uses two devices.”
“40% of searches today occur without a screen.”
“Customers who use voice assistant to make purchases spend more!”
There’s proof that this is going to be BIG. Don’t quit when it doesn’t work instantly. Like any technology, it requires frequent optimization and updates to continuously improve its performance. Panel participants mentioned working with it for months before seeing exponential results. Be patient. AI is here to stay. Adopt it now and grow with it—or else.
Lastly, don’t worry about AI taking your job just yet. Benjamin, an AI, was asked to write, act, and direct a film last year. This was the result:
If you have any questions, please reach out for more information! And if you're interested in Marketing and Artificial Intelligence, check out the blogs we've curated here.
Sheila Villalobos is a PMG Account Manager and trend tracking extraordinaire. When she’s not being her naturally resourceful self and figuring out new ways to use old marketing tools, you can find her staying up to date on all things web design, ABM, contextual marketing and strategy (and writing blogs about them).