A content marketing project, like a blog series, ebook or video, is not over when you’ve distributed the content. The most critical part of the program happens after it’s been published – the follow up with your audience and the monitoring of results.
Ask for feedback in all of your content and don’t be afraid to interact publicly with your clients through social media. Every company receives negative comments now and then, but a timely, friendly and honest response will draw attention to your professionalism and away from the complaint.
Don’t forget to track your success. Nowadays you can monitor most of your electronic content and use it to your benefit. Set a numerical goal for your content marketing program and measure how well you’re doing. Edit your program accordingly and you’ll eventually produce the most effective content marketing plan for your business.
Don’t make the mistake of publishing and moving on. Close the loop and open the door for content marketing success.
Learn more about how to create your own content marketing program by downloading our white paper, Drive Sales with Content That Converts.