Got blogger’s block? You wouldn’t be the first to admit it.
You don’t have to blog daily, but it certainly helps. According to HubSpot’s 2013 State of Inbound Marketing report, 82 percent of marketers who blog daily acquired a customer using their blog, as opposed to 57 percent who only blog monthly. That’s pretty good incentive, right?
But daily blogging—even weekly blogging (what we typically do)—adds up to an awful lot of writing. And it can make blog work seem like a chore, instead of an opportunity, which is totally self-defeating. After all, blogs are supposed to be inviting. Readers can smell a begrudging blog post just from the meta description.