Posted by Maureen Condon on Fri, Feb 03, 2012

It's Super Bowl weekend and I'm anxious to see my beloved New England Patriots have a second chance to play the New York Giants in the Championship and hopefully avenge the heartbreaking 2008 Super Bowl loss. I've also figured out that B2B marketing has a lot in common with football!
Here are 6 ways the Super Bowl can inspire your B2B marketing.
1. Have a winning game plan.
2. Maintain your competitive edge.
3. Make sure your marketing makes money.
4. Take a gamble.
5. Excite your fans.
6 Have a snack!
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Posted by Susan LaPlante-Dube on Wed, Jan 25, 2012

Often when we are talking with clients or even prospects about where their website traffic comes from, we need to take a step back and explain what they are seeing in their analytics software. Sometimes they stumble on the terminology and understanding what it really means. For some this may seem basic, but given the number of times we explain it, it is clear there is a great deal of confusion for many people.
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Posted by Maureen Condon on Wed, Jan 18, 2012
Posted by Maureen Condon on Mon, Jan 16, 2012
Posted by Guest Blogger on Wed, Jan 11, 2012

Guest post by Peter Dennis, President of PMD Sales Training & Consulting.
What’s the first key step after you finish a productive sales call with a prospect? Well, of course, it’s conveying your appreciation and thanks to the prospect for taking the time to meet with you!
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Posted by Maureen Condon on Mon, Jan 02, 2012

When @susanpmg and I decided in September to launch a 60-day Twitter Challenge, we were determined to engage as tweeters for a full two months. Our rationale was that we could not really recommend - or not recommend - Twitter to our clients unless we understood the experience and potential value ourselves.
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Posted by Maureen Condon on Thu, Nov 10, 2011

If you want your marketing efforts to engage and convert qualified leads, it's important to keep these 5 Rs in mind:
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Posted by Susan LaPlante-Dube on Tue, Nov 08, 2011
Posted by Susan LaPlante-Dube on Tue, Nov 01, 2011

Services – you can’t see them, you can’t touch them and you can’t take them out of the box for demonstration. Yet all of this is what you must do to sell them.
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Posted by Maureen Condon on Wed, Oct 26, 2011

Susan and I are still tweeting at @pmgtweets, @susanpmg and @maureenpmg - though I am admittedly a little less enthusiastic than I was in the beginning. This consistent content creation and keeping up with tweets can be cumbersome!
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