The Best B2B Marketing Blog

You weren’t imagining it. For a long time, social media really hasn’t been the game-changer the business community was expecting. In fact, for a lot of marketers, social media was just a bigger billboard on a busier street.

Want to grow your site traffic, increase your lead volume, and convert more leads into actual sales? This isn’t a trick question. All businesses do. That’s why the takeaways from HubSpot’s latest ROI Report are so incredibly show-stopping.

As certified HubSpot partners, we love talking up the incredible HS tools we get to use every day—for ourselves and our clients. This post is the second in our HubSpot series, highlighting cool components of an HS-fueled inbound marketing campaign. Part One focused on generating client attraction, and drawing new visitors to your site. Now, it’s time to turn those visitors into well-informed, business leads.

Your first step to content marketing success is to identify what you want to achieve with it. Some common goals that can be reached through content marketing include:

Social media, online videos, television screens in elevators, interactive shampoo tutorials in pharmacies – these are all examples of content marketing, the effort to entertain, engage and inform key audiences as a way of building and sustaining a productive, profitable relationship.

Of all the world’s plagues—disease, famine, war, pollution—modern society is perhaps most successful at defending against this one: outbound marketing.

At PMG, we’ve landed many clients who fired their former outsourced marketing agencies. These clients are often frustrated, tired, and—understandably—skeptical of outsourced marketing in general. If you’re on the hunt for a marketing agency, you can learn from their experiences.

Ready to hire an outsourced marketing agency? Great!  Think you’ll never have to mention the word “marketing” again? Not so fast…

How you distribute your content marketing will help you determine how to create your content. So before you design anything it’s critical to know through which media you will reach your audience.

Does outsourced marketing make good business sense? For many B2B firms, the answer is yes.  But it’s more than just a question of the work you want done and what you’re willing to pay for it.