The Best B2B Marketing Blog

It's Super Bowl weekend and I'm anxious to see my beloved  New England Patriots have a second chance to play the New York Giants in the Championship and hopefully avenge the heartbreaking 2008 Super Bowl loss. I've also figured out that B2B marketing has a lot in common with football!
Here are 6 ways the Super Bowl can inspire your B2B marketing.
1. Have a winning game plan.
2. Maintain your competitive edge.
3. Make sure your marketing makes money.
4. Take a gamble.
5. Excite your fans.
6  Have a snack!

Often when we are talking with clients or even prospects about where their website traffic comes from, we need to take a step back and explain what they are seeing in their analytics software. Sometimes they stumble on the terminology and understanding what it really means. For some this may seem basic, but given the number of times we explain it, it is clear there is a great deal of confusion for many people.

Of course I was sad to read in today's paper about our Framingham librarian, 65-year-old Linda Nelson, being killed in a car accident on Monday. What surprised me was how sad I was.

This is the fourth in a series of blog articles where we share what we think are the four best practices of any successful content marketing program. See a review of the first three best practices of content marketing - beginning with a strategy, plan and audience analysis; deciding how to make content available; and mantaining quality, consistency audienct focus - then check out our Content Marketing Grader to see how you're doing!

Guest post by Peter Dennis, President of PMD Sales Training & Consulting.
What’s the first key step after you finish a productive sales call with a prospect?  Well, of course, it’s conveying your appreciation and thanks to the prospect for taking the time to meet with you! 

When @susanpmg and I decided in September to launch a 60-day Twitter Challenge, we were determined to engage as tweeters for a full two months. Our rationale was that we could not really recommend - or not recommend - Twitter to our clients unless we understood the experience and potential value ourselves.

If you want your marketing efforts to engage and convert qualified leads, it's important to keep these 5 Rs in mind:

In part one Treat Services Like a Product, we offered two ideas on how to package your services to make them more tangible. Our additional two ideas include:

Services – you can’t see them, you can’t touch them and you can’t take them out of the box for demonstration. Yet all of this is what you must do to sell them.

Susan and I are still tweeting at @pmgtweets, @susanpmg and @maureenpmg - though I am admittedly a little less enthusiastic than I was in the beginning. This consistent content creation and keeping up with tweets can be cumbersome!