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The Best B2B Marketing Blog

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5 Signs You Absolutely Need a Website Redesign

Posted by Oren Smith on April 8, 2015

Tired of looking at the same old company website day after day? If so, you’ve probably been considering investing in a new design.

But the question is… do you really need one?

A full-scale redesign can take a lot of time, and the process often requires allocations from the budget your business might not be willing to part with. The alternative is to pinpoint areas of your website that could use a simpler and less expensive refresh. Now, you just need some help determining which option will provide the most effective solution.

The first thing to keep in mind is that executing a website redesign implies there is a need for a fundamental change – whether it be a visual or technical overhaul, an evolution of your brand, major modifications to your marketing strategy, or even a combination of all these elements. Website redesign affects your business as a whole, and the process requires a strategic approach aligned with both short-term and long-term business objectives.

If you wholeheartedly agree with any of the following statements, a website redesign is most likely the answer for you. Time to check out five major reasons you should be waving goodbye to your old design:

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Topics: Website Design

3 Easy Email Marketing Techniques for Engaging with Prospects

Posted by Oren Smith on April 2, 2015

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Holy moly! That’s a pretty significant difference, right?

But hold on just a minute… What does “excel at lead nurturing” mean exactly? And how do you do it?

Lead nurturing at its finest is a comprehensive process comprised of multiple moving parts, all seamlessly working together – integrating smart content on your website, implementing personalization across prospect touch points, creating blog content, promoting landing pages, and of course, engaging with your target audience via social media. And the list goes on…

But even when compared to various social media channels, email marketing remains a decidedly more effective way to acquire customers – nearly 40 times more than Facebook and Twitter combined. Why? Perhaps it’s because 91 percent of all US consumers still check their inboxes on a daily basis. In the B2B marketing world, the buying cycles are typically long and more complex, so nurturing leads via email is all the more important!

Even if you don’t have the most spectacular email marketing chops, there are still a bunch of easy ways to connect with your prospects and get your email strategy off the ground. Read on for 3 simple email marketing techniques you can use to effectively engage with your prospects:

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Topics: B2B Marketing, Relationship Marketing, Email Marketing

B2B Marketing Case Studies: How PMG Engages Entrepreneurs

Posted by Robyn Bradley on March 24, 2015

A few weeks ago, I wrote a B2B marketing case study on how PMG helps marketing managers. But here's the thing: not all companies have a marketing department, especially those businesses where the solopreneur works overtime as the sales associate, customer service rep, marketing coordinator, and chief bottle washer.

After a while, doing so many different tasks not only drains the entrepreneur, but also dooms the business. There's just so much one person can do well—even if that entrepreneur is a go-getter and drinks voluminous amounts of Red Bull.

Just consider the many types of marketing the entrepreneur needs to keep in mind:

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Topics: B2B Marketing, Outsourced Marketing, Entrepreneurs and Startups

15 Painless Ways to Promote Your Small Business Blog

Posted by Oren Smith on March 20, 2015

Whenever you publish a new blog post, it’s important to take some time to share it with your followers. Especially when you consider that 57% of businesses have actually acquired a customer through their company blog!

Sure, visitors may stumble upon your one of your posts via organic search or while traversing your website for information, but the key point is to make your business blog as accessible and user-friendly as possible. And it’s actually fairly simple to do so with a little planning.

There are so many ways you can showcase your content – the options are practically limitless. But to get started, check out these 15 ideas you can use to promote your small business blog:

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Topics: Social Marketing, Content Marketing, Blogging

Using Social Selling to Get Mega Leads with LinkedIn

Posted by Alysa Wax on March 12, 2015

In 2015, you’d be hard-pressed to find a marketer not utilizing social media for his or her business. As a marketing agency, we’ve found LinkedIn to be the top-performing source of traffic and leads when compared to other social channels.

There’s no doubt that for most B2B companies, leveraging this major social marketing platform – in addition to Google+, Twitter – should be a given. Check out some of these stats from Precision Marketing Group customers (as well as our own stats!):

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Topics: Social Media, Social Marketing, LinkedIn

10 Techniques for Boosting Your Landing Page Conversion Rate

Posted by Oren Smith on March 11, 2015

Despite the ominous stack of tasks frequently piled onto their plates, what is the one thing every marketer on the planet is constantly trying to achieve? Well, you probably guessed it…

Lead generation.

Whether you’re an entrepreneurial company owner on the hunt for some new business, or you’re a marketing manager trying to impress your boss with an awesome report for the quarter, converting website visitors into qualified leads is top priority. And it all starts with perfecting your valuable landing pages.

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Topics: Measuring Marketing Results, Inbound Marketing

B2B Marketing Case Studies: How PMG Helps Marketing Managers

Posted by Robyn Bradley on March 6, 2015

When people ask me about the kind of folks I work with, I mention that many of the people I report to are marketing managers/directors. This inevitable question usually follows: "But why would a marketing manager outsource the marketing work…isn't that her job?"

At first blush, it does seem counterintuitive. And perhaps twenty years ago, it wouldn't have made much sense. But marketing has transformed significantly in the last decade, thanks to the philosophies of gurus like Seth Godin and marketing software like HubSpot.

Inbound marketing is all the rage, and today's marketing managers are expected to be so much more than simply the person who sets up an ad buy or sends a press release.

Today's marketing managers are typically in charge of the following:

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Topics: Customer Story, B2B Marketing, Outsourced Marketing

The Healing Powers of Outsourced Marketing for B2B Company Owners

Posted by Oren Smith on March 3, 2015

Running your own prosperous B2B business? But you just don’t have enough bandwidth, resources or expertise to fully develop and execute a comprehensive marketing strategy?

Hmm… well it sounds like you’ve come down with a case of Entrepreneuritis.

Oh yes, it’s been going around. More common than the common cold! Trust us, this condition has been encumbering just about every hardworking, busy SMB owner since the dawn of time (or at least since B2B marketing strategy became a thing). And there doesn’t seem to be a vaccine coming out any time soon.

Symptoms of Entrepreneuritis may include but are not limited to a moderate to severe lack of time, an overwhelming affinity for organization and efficiency, an unmatched will to succeed, and the constant struggle to find the perfect balance between your job and your personal life.

Sound about right? Okay. Let’s dive a little deeper into the aches and pains of a B2B business owner and find the appropriate remedy.

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Topics: B2B Marketing, Outsourced Marketing, Entrepreneurs and Startups

The One Thing Your Buyer Personas Can't Tell You

Posted by Maureen Condon on February 26, 2015

Developing your target buyer personas can have a significant impact on your B2B marketing strategy. Marketers who take the time to define in detail the various types of people who could potentially buy from them say they find it easier to:

  • Define their offerings
  • Create compelling marketing messages
  • Produce marketing content that resonates with the right people
  • Distribute their marketing to the right places for maximum ROI   

But there is one critical thing a buyer persona can never tell you about whether someone would make a great customer  chemistry.

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Topics: Relationship Marketing, Relationship-building, Sales

4 Reasons Why B2B Business Owners Need a Killer Blogging Strategy

Posted by Lilah Brander on February 24, 2015

I don’t like the word “blog” (the truncated version of weblog). Since its arrival onto the marketing scene, it’s evolved into this corny and overused buzzword. But I do love to read blogs because I can zoom right through them and quickly get the information I need. I am a born and bred Bostonian who wants fast coffee, fast Internet and fast – if not immediate – satisfaction. And let’s face it… we all live in a world that prioritizes efficiency, and that demand is only further emphasized when it comes to business.

So why take all that time to write a blog? I’m not a business owner. I’m an account manager at Precision Marketing Group. I’m writing this entry to target one of our priority keywords, to better position our company as a leading source of information in the inbound marketing industry, and most importantly… because our dashing young marketing manager asked me for a contribution. Seriously, he is dashing.

With that said, the truth of the matter is that the Web is the one place that virtually every customer now goes to research, plan, shop, make decisions, and then act (which in our industry means buy). That is the beauty of the Internet. It’s an ever expanding, continuously updated buffet of information we can all choose from and contribute to. It’s time to give something back to the Internet after everything it has given us (viruses and adware aside). And frankly speaking, if you aren’t on the Web, you really aren’t even in the footrace.

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Topics: B2B Marketing, Content Marketing, Blogging