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The Best B2B Marketing Blog

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B2B Marketing Case Studies: How PMG Helps Marketing Managers

Posted by Robyn Bradley on March 6, 2015

When people ask me about the kind of folks I work with, I mention that many of the people I report to are marketing managers/directors. This inevitable question usually follows: "But why would a marketing manager outsource the marketing work…isn't that her job?"

At first blush, it does seem counterintuitive. And perhaps twenty years ago, it wouldn't have made much sense. But marketing has transformed significantly in the last decade, thanks to the philosophies of gurus like Seth Godin and marketing software like HubSpot.

Inbound marketing is all the rage, and today's marketing managers are expected to be so much more than simply the person who sets up an ad buy or sends a press release.

Today's marketing managers are typically in charge of the following:

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Topics: Customer Story, B2B Marketing, Outsourced Marketing

The Healing Powers of Outsourced Marketing for B2B Company Owners

Posted by Oren Smith on March 3, 2015

Running your own prosperous B2B business? But you just don’t have enough bandwidth, resources or expertise to fully develop and execute a comprehensive marketing strategy?

Hmm… well it sounds like you’ve come down with a case of Entrepreneuritis.

Oh yes, it’s been going around. More common than the common cold! Trust us, this condition has been encumbering just about every hardworking, busy SMB owner since the dawn of time (or at least since B2B marketing strategy became a thing). And there doesn’t seem to be a vaccine coming out any time soon.

Symptoms of Entrepreneuritis may include but are not limited to a moderate to severe lack of time, an overwhelming affinity for organization and efficiency, an unmatched will to succeed, and the constant struggle to find the perfect balance between your job and your personal life.

Sound about right? Okay. Let’s dive a little deeper into the aches and pains of a B2B business owner and find the appropriate remedy.

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Topics: B2B Marketing, Outsourced Marketing, Entrepreneurs and Startups

The One Thing Your Buyer Personas Can't Tell You

Posted by Maureen Condon on February 26, 2015

Developing your target buyer personas can have a significant impact on your B2B marketing strategy. Marketers who take the time to define in detail the various types of people who could potentially buy from them say they find it easier to:

  • Define their offerings
  • Create compelling marketing messages
  • Produce marketing content that resonates with the right people
  • Distribute their marketing to the right places for maximum ROI   

But there is one critical thing a buyer persona can never tell you about whether someone would make a great customer  chemistry.

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Topics: Relationship Marketing, Relationship-building, Sales

4 Reasons Why B2B Business Owners Need a Killer Blogging Strategy

Posted by Lilah Brander on February 24, 2015

I don’t like the word “blog” (the truncated version of weblog). Since its arrival onto the marketing scene, it’s evolved into this corny and overused buzzword. But I do love to read blogs because I can zoom right through them and quickly get the information I need. I am a born and bred Bostonian who wants fast coffee, fast Internet and fast – if not immediate – satisfaction. And let’s face it… we all live in a world that prioritizes efficiency, and that demand is only further emphasized when it comes to business.

So why take all that time to write a blog? I’m not a business owner. I’m an account manager at Precision Marketing Group. I’m writing this entry to target one of our priority keywords, to better position our company as a leading source of information in the inbound marketing industry, and most importantly… because our dashing young marketing manager asked me for a contribution. Seriously, he is dashing.

With that said, the truth of the matter is that the Web is the one place that virtually every customer now goes to research, plan, shop, make decisions, and then act (which in our industry means buy). That is the beauty of the Internet. It’s an ever expanding, continuously updated buffet of information we can all choose from and contribute to. It’s time to give something back to the Internet after everything it has given us (viruses and adware aside). And frankly speaking, if you aren’t on the Web, you really aren’t even in the footrace.

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Topics: B2B Marketing, Content Marketing, Blogging

How Does Google Plus Fit into a B2B Social Media Marketing Strategy?

Posted by Oren Smith on February 19, 2015

Since its launch in June 2011, Google Plus has received both rave reviews and flagrant skepticism regarding its benefits for B2B marketers. Sure, you could say it’s simply another social network vying for your digital attention and putting a strain on that precious marketing bandwidth. But PMG remains in the pro-G+ camp, having generated some high quality visitor-to-lead conversions directly from this social source ourselves!

Still, for marketers who have not yet embraced Google Plus, the lingering questions remain: How exactly does Google Plus fit into a B2B social media marketing strategy? And is it worth the time and effort?

We say yes. But only if demonstrating thought leadership, driving website traffic, boosting SEO, and efficiently conducting market research are priorities for your company. Shall we elaborate? Check out these 7 ways B2B marketers can effectively leverage Google Plus for business:

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Topics: B2B Marketing, Social Media, Marketing Strategy and Planning

What Makes an Inbound Marketing Agency LOVABLE vs. Just Likeable?

Posted by Kristen Jett on February 12, 2015

There are many things you should be utterly in love with (bacon, good books, cupcakes…) – and your inbound marketing agency is one of them! After all, chances are you came to your agency looking for help growing your business and implementing strong marketing strategies.

Are you in like? Or are you in L.O.V.E. with your marketing agency? Here's how you'll know:

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Topics: Outsourced Marketing, Inbound Marketing

How a Small Business Marketing Company Can Cure BIG Pain Points

Posted by Ranae Mogensen on February 10, 2015

Your prospects want to be helped, educated and inspired. If you're managing or working for an SMB, of course you already know that – but do you know how to do it? Enter a small business marketing company.

A marketing firm that really understands small businesses can help cure some of those big pain points you're experiencing within your marketing by connecting your all-over-the-map dots. Below are three examples of pain points that we see over and over again in small to mid-sized B2Bs. If you are in the process of interviewing a small business marketing company, keep this blog post handy and be sure to ask how they would solve these types of problems:

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Topics: B2B Marketing, Outsourced Marketing, Inbound Marketing

5 Ways to Maximize the Relationship with Your HubSpot Partner Agency

Posted by Maureen Condon on February 5, 2015

If you have explored the topic of inbound marketing for even a moment, you have come across HubSpot, the ultimate inbound marketing software platform. Now I admit we’ve drunk the HubSpot Kool-Aid, so we may be a little biased – other great marketing platforms do exist, including ActOn, Pardot and Eloqua, among others.

But we’ve committed to HubSpot for the long haul, and we’ve worked with dozens of companies to help them leverage their investment in the platform. (We have been offering HubSpot marketing services as a partner since 2008 and were excited to be included in The Sales Lion’s 2014 roundup of the 12 Best HubSpot Partners.)

Along the way, we’ve learned a few things about how companies can get the most out of a relationship with a HubSpot Partner. Here are some things to keep in mind!

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Topics: HubSpot, Marketing Resources

So What Makes Professional Services Marketing Different?

Posted by Oren Smith on February 4, 2015

Professional services marketing versus product marketing – are they really apples and oranges?

Sure, there are a number of similar inbound marketing principles that will apply to strategies for both types of offerings. But there are also characteristics that more acutely define selling in the professional services world – characteristics which ultimately differentiate the approach businesses in this industry take when developing successful campaigns from those tactics used to effectively market products.

More often than not, marketing a service entails implementing a few extra layers into your game plan. Or at least mustering up a little more patience and endurance for the long haul! In a nutshell, here’s a breakdown of the six challenges distinct to professional services marketing which heavily influence the strategic planning process:

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Topics: Marketing Professional Services, Marketing Strategy and Planning

Outsourced Marketing Solutions for Marketing Manager Superheroes

Posted by Oren Smith on January 27, 2015

It’s a bird! It’s a plane! No… it’s… a marketing manager! *gasp* *applause*  Otherwise known to the B2B world as the lead-generating unsung hero of the everyday SMB.

Over the years, a number of our clients have come to us already bringing some very legitimate marketing know-how and experience to the opening conversations. These particular clients, often filling the role of “Marketing Manager” or “Marketing Specialist” at their respective companies, are well studied and well read, typically characterized by impeccable organization skills, a knack for communication, and the instinct to take the bull by the horns and make things happen. Not to mention they can fly, too… no big deal.

Though a lot is rightfully expected of these caped superstars, sometimes a marketing manager’s DIY-minded supervisor doesn’t quite understand the expertise, tools, or time necessary to accomplish a wide variety of tasks all at once. This, in turn, renders the value added by an outsourced marketing firm difficult to convey. Why should they hire an outsider when the manager should be taking care of all that?

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Topics: B2B Marketing, Outsourced Marketing