Many B2B manufacturers struggle with making their businesses appear interesting or inviting to particular segments of their target audience. More often than not, the industrial products these companies produce (you know… plastic bearings, shipping containers, and other items we’ve helped our clients market) do not just sell themselves; they need a little oomph! That’s where content marketing comes to the rescue – to liven up your brand and help educate potential buyers about trending industry topics so they are more informed when the time comes for them to make a purchasing decision.
An important first step to successfully creating content is to identify your buyer personas. Once you take care of this strategic component, you can start with some brainstorming and research to help you better understand your audience and determine how to capture their attention. Here are 4 content marketing tips to get you started: