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7 Ways to Prep like a Pro for INBOUND 2015

Posted by Oren Smith on August 27, 2015

INBOUND 2015 is just around the corner. And if you haven’t been revving up your engines over the past few weeks, it’s definitely time to get into gear.

Registered and attending? You still have a few more days to adjust your plans, send some emails, and make those important phone calls – so use your time wisely! This conference is a massive event, swarmed with thousands of marketing and sales professionals looking to connect and learn how to make their business boom. You don’t want to get lost in the mix or miss an opportunity because you didn’t quite know what to expect.

But don’t fret! We’ve got 7 simple reminders you can use to get yourself mentally and physically pro-pared for INBOUND 2015.

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Topics: HubSpot

The 411 on Houzz for Business

Posted by Robyn Bradley on August 25, 2015

Do you work in the building/construction trades and keep hearing about Houzz? Perhaps your clients have been talking it up or colleagues keep telling you Houzz is where it's at.

But what, exactly, does that mean for you and your company? Is Houzz for consumers, professionals, or both? And if it is a place for pros, do you really need to add it to your marketing mix?

Grab a cup of coffee and cozy up, kids. Your PMG team is here to give you the 411 on Houzz for business.

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Topics: B2B Marketing, Social Media Marketing, Marketing for Building & Construction

Copywriting Tips for Today: If It Doesn’t Sound Right, Write It Wrong

Posted by Maureen Condon on August 21, 2015

I tend to follow rules. Like many firstborns, I bow to authority most of the time. My sister and I laugh when we remember our teen years, which were far from rebellious. When we said we were going to the movies, for instance, we really went to the movies.

As a writer, I’m a stickler for grammar rules. But not always. Sometimes I toss the rules in favor of writing for my readers. Certain rules should never be broken, but several guidelines you were taught in school can make your writing stilted or excessively formal. You can still communicate professionally if you break a few rules. And you’ll connect better to your audience if your writing is more accessible and conversational. Consider the following copywriting tips (and rules occasionally worth breaking) when producing content for your marketing program:

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Topics: Content Marketing, Blogging

7 Ways to Get Your HubSpot Marketing Tools Working for You

Posted by Oren Smith on August 18, 2015

Do you happen to be a bit of a HubSpot nerd… *ahem* enthusiast, like us? If so, that’s great! We’ve got plenty of helpful advice for you to follow when taking advantage of your marketing software – from planning and execution to diving into analytics.

Below, seven of our PMG team members give you the bite-sized scoop on their favorite HubSpot marketing tools and provide tips on how to maximize each tool’s performance. Whether you’re a total newbie or you’ve already got some pretty decent HubSpot marketing chops, integrate these 7 tips into your strategy to make the most of the great tools you have at your fingertips!

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Topics: B2B Marketing, HubSpot, Inbound Marketing

Mansfield Sales Partners & PMG: Website Redesign Powers Up Branding

Posted by Oren Smith on August 2, 2015

How often should a B2B company be redesigning its website? Unfortunately, there is no one correct answer to that question. Most design companies will tell you to consider a website redesign every two or three years, and that you should be assessing the overall productivity, efficacy and user experience of your site on an annual basis at the very least. But what a decision to redesign really boils down to is whether or not your site is helping you accomplish your business goals and objectives. Are you really putting your website to work?

Although it’s no secret a website’s look and feel is important (94% of users cite design as a reason they do not trust certain websites), a digital makeover isn’t just about creating a new aesthetic for your online presence. It’s about finding the best ways to fuel your inbound marketing program – and designing and implementing elements that will help you leverage the site in every capacity possible.

Our client Mansfield Sales Partners, a full-service sales consulting company offering integrated outsourced sales solutions to technology firms, was due for a website redesign. Their old site felt too busy, lacking copy that resonated with their updated target buyer personas, as well as clear navigational pathways that would assist visitors with quickly finding the information they needed. And, more importantly, the website was no longer reflective of who they had grown to be as an organization. Working in the tech field, the old look and infrastructure just wasn’t going to cut it anymore. So our PMG copywriters and designer teamed up with Mansfield to make the necessary changes and bring their website back to life.

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Topics: Customer Story, B2B Marketing, Marketing Professional Services, Outsourced Marketing, Website Design

Travizon & PMG: Unique Client Campaign Generates Traffic, Leads and Industry Insights

Posted by Oren Smith on August 2, 2015

Okay B2B friends, what do you do when you’re on the hunt for fresh, relevant content marketing ideas and blog post topics sure to pique the interest of your target audience members?

The answer is simple… Ask your prospects for input!

Given the nature of our business, we’re more than accustomed to interviewing our clients’ customers – not only to better understand industry sales cycles and buyer challenges but also to pinpoint new messaging opportunities and drive content marketing strategy. For one of our clients hailing from the professional services industry, their particular content creation goals provided a chance to uniquely explore potential customer perspectives, which ultimately led to the creation of a successful B2B marketing campaign…

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Topics: Customer Story, B2B Marketing, Marketing Professional Services, Content Marketing

TriStar Plastics & PMG: B2B Content Marketing Campaign Success

Posted by Oren Smith on July 31, 2015

It’s not always easy casting a “boring” B2B business in an exciting and interesting light, even while marketing to people working in that respective niche industry. With that said, our PMG team relishes the opportunity to help businesses with lengthy, challenging sales cycles attract relevant traffic – and convert prospects into qualified leads. Industrial manufacturing firm and long-time HubSpot customer TriStar Plastics Corporation was no exception.

Our client TriStar designs, manufactures, and custom fabricates plastic bearing materials for 70+ industries in a wide range of applications. The company is passionate about educating manufacturers about the significant cost and design advantages of plastic bearing materials vs. more common metal bearings. Yet despite proven data, many engineers remain unaware that plastic bearings last longer, require less maintenance, and deliver a higher ROI than metal bearings.  

Harkening back to 2007, TriStar’s management was in the market for an outsourced partner who could help them better leverage analytics tools, rake in the A-list leads, and take marketing responsibilities off their plate so they could concentrate on the business. And believe it or not, entrepreneur and TriStar CEO Richard Cedrone was the man who initially introduced us to HubSpot’s marketing automation software.

Eight years later, we are a HubSpot Platinum Partner, still proudly providing results-driven content marketing strategy and execution for TriStar – and we aren’t slowing down any time soon!

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Topics: Customer Story, B2B Marketing, Outsourced Marketing, Content Marketing, Industrial Marketing

PR and Marketing 101: So You Got Some Press... Now What?

Posted by Maureen Condon on July 28, 2015

We've had clients who – in the past – had spent a good chunk of money on public relations and had fabulous results with "landing press." Yet sales didn't increase. Clients didn't flock. When we talked to these clients about what they did AFTER they landed the press, many looked at us perplexed. "You mean having press isn't enough?"


This brings us to one distinct difference between PR and marketing. A good public relations company or publicist can land you an interview on a hot radio show or successfully pitch your company's story to a magazine editor. But what happens after the segment airs or the feature goes to print? That's where marketing comes in. The function of press is to land you exposure. Marketing's function is to maximize it.

Need a few pointers on leveraging your press successes through strategic marketing? Here are 6 things you can do right now.

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Topics: B2B Marketing, Branding

Relationship Marketing Tips: 6 Ways to Practice Graceful Gratitude

Posted by Maureen Condon on July 24, 2015

Many businesses spend most of their time strategizing about how to make more money by attracting new clients or upselling to current clients. And when they're done, they brainstorm ways to keep more money by getting more for less from their employees, vendors and service providers...

Yet this will only get you so far, particularly in the B2B world where relationships are of the utmost importance. This is why B2B companies are finding better results by taking a different approach.

Instead of always focusing on how to get more from everyone, they also spend time considering how to show thanks for their prospects, clients, employees, vendors and partners. They've learned that showing appreciation can be a valuable relationship marketing strategy, especially when it's done sincerely.

Saying "thank you" is one of the most powerful things you can do as a business. While so much of your day communicates "what we do" as a company, showing appreciation speaks loudly to "who you are" as an organization. And how you are viewed as a company plays a huge role in your success.

If you're ready to make graceful gratitude a part of your marketing, here are 6 places to start:

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Topics: Relationship Marketing

Keywords, CTAs & Conversions: How to Pump Up Your Online Presence

Posted by Susan LaPlante-Dube on July 23, 2015

Your online presence consists primarily of your company website and your social media accounts on LinkedIn, YouTube, Facebook, Twitter, etc. Often times, these digital channels are the first impression of your business prospects receive when they begin the sales cycle. In fact, according to Marketo, 93% of business buyers use search to start their buying process. Think about it  how do you go about finding information when you're looking to make a purchase?

Of course, one of the biggest jobs that your online presence has is to attract visitors and them into leads and customers – and there are three critical ways to do that. Here they are:

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Topics: Inbound Marketing