precision marketing group blog header premium quality

The Best B2B Marketing Blog

Our Blogging Recipe Is Simple: Zero Hoopla. 100% Helpful.
(May Contain Trace Amounts of Jest)

Creative Marketing Solutions: Crafting the Perfect Holiday Blog Post

Posted by Robyn Bradley on December 17, 2014

'Tis the season for themed blog posts, all with a holiday bent. It makes sense, right? What better way to sound relevant than to talk about what everyone else is talking about, like those naughty elves on the shelves or the endless TV commercials for brand new cars wrapped in big red bows (who does this?). Not to mention the "best of 2014" lists that start around Thanksgiving and reach a fever pitch in the days leading up to December 31, serving as a kind of a farewell tour to the last twelve months.

We copywriters love planning December's content because so much of it writes itself: Hanukkah, first day of winter, Festivus, Christmas, Kwanza, New Year's. Ah, so many holidays to scribble about, so little time! (Hey, the spiked eggnog doesn't just make itself, people.)

But here's the thing: why do so many of us limit holiday tie-ins only to December? After all, holidays happen all year long, from the well known (like Valentine's Day) to the more obscure (National Baked Bean Month in July) to the OMG, really? (Talk like a Pirate Day, celebrated on September 19 around the globe because, well, why not?)

Planning blog posts around holidays throughout the year is an easy way to stay topical and provide creative marketing solutions for holes in your content calendar. To that end, here are five tips for producing perfect holiday blog posts, along with inspiring examples that'll get your creative juices flowing.

[Continue Reading...]

Topics: Marketing Strategy and Planning, Content Marketing, Blogging

How to Create & Implement a Keyword Strategy That Actually Works!

Posted by Oren Smith on December 16, 2014

You already know your prospective customers are using search engines to find the products or services they need. But are you confident they will find yours? Or is your company just another needle in the haystack?

According to HubSpot market research, 75% of internet users do not scroll past the first page when seeking out information online. Yikes! Therefore, it’s critical that your business is positioned among the top ten results displayed when a potential buyer searches the terms and phrases for which you want to rank.

So what’s the first step to achieving this?

Developing a superb keyword strategy! One that actually works.

B2B companies, particularly those in niche fields, can quickly climb the SERPs ladder if they can capitalize on the right keywords. With that said, this blog post will teach you the fundamentals of conducting keyword research – and how to effectively implement your keyword strategy throughout your website content.

[Continue Reading...]

Topics: B2B Marketing, Inbound Marketing, SEO

5 New HubSpot Marketing Features for Which to Be Thankful

Posted by Oren Smith on November 28, 2014

So… it’s the day after Thanksgiving. More than likely, you’re exhausted, you can hardly look at food, and you shamefully had to be rolled out of your mother-in-law or grandmother’s house last night for having one too many slices of cheesecake… and apple crumble… and pumpkin pie. Or was that just me?

Well for any of you HubSpot customers out there (or anyone considering jumping on the HS bandwagon), here’s some terrific news to wake you from your food coma. During the INBOUND 2014 marketing and sales conference, HubSpot officially announced a series of major changes to its product line. Below is a list of 5 new HubSpot marketing features, and we’d like to tell you why they’re awesome!

This year, we can be thankful for…

[Continue Reading...]

Topics: B2B Marketing, HubSpot

3 Reasons to Build a Blogging Strategy... And 3 Ways to Do It

Posted by Liz O'Neill on November 25, 2014

Many businesses publish blogs, but not every company understands why they do it or the real value they can receive from a successful program. There are plenty of reasons why regular blogging is worth your time, but the biggest ones will depend on your goals, your audience, and your existing web presence. Ditto for blogging style, in terms of length, voice, etc.

A lot of the variables depend on you, despite the volumes of blog advice that get tweeted every day. So let’s get back to basics. Let’s release our brains from the binding rules we may have heard in the past. Let’s start fresh, and commit to B2B blogging for all the right reasons—your reasons.

[Continue Reading...]

Topics: Content Marketing, Blogging

The ABC's of B2B Business Blogging

Posted by Oren Smith on November 21, 2014

Okay, folks. Lace up your sneakers, pack your brown bag lunch, and hop on the bus. You're off to school today, and we’re starting you off with a quick refresher course in B2B blogging basics.

Kicking off a new blog or fixing up an existing one may feel daunting at first, especially when you consider the incredible number of successful blogs on the Web today. But the blogging valedictorians of their respective industries had to start somewhere, too. To help you achieve high honors next quarter, we've broken down a list of 26 building blocks to better B2B business blogging! (Now, say that five times fast…)

Class is now in session. Time to study up on the ABC’s of B2B business blogging so your content marketing efforts pass the test!

[Continue Reading...]

Topics: B2B Marketing, Content Marketing, Blogging

Why Selfies Actually Work for a B2B Marketing Strategy, Too!

Posted by Oren Smith on November 17, 2014

Selfies… are you friend or foe? If you were to poll a crowd of people with this simple question, there is no doubt the responses would run the gamut.

But regardless of how you feel about people relentlessly taking photos of themselves, the selfie is a fad that’s still very much alive. Forget Facebook profiles… selfies can be found just about everywhere these days. Think about how many of these “gems” you come across on Instagram feeds, let alone group text messages, billboard ads, dating websites and apps, etc. And we can’t even talk about SNAPCHAT.  

Yet, you have to admit – the selfie concept is actually working for businesses. Airlines are incorporating selfies into their video marketing campaigns. The tagline “Show Us Your #Shelfie” has been exploited by a number of companies, selling anything from books to beauty products. And major cell phone retailers are even advertising how easy it is to take a perfect selfie on their mobile devices!

[Continue Reading...]

Topics: B2B Marketing, Social Marketing, Branding

SEO Strategy for 2015: Insights from Rand Fishkin

Posted by Oren Smith on November 7, 2014

SEO isn’t just SEO anymore. Every marketer needs to understand it. As the average number of online searches per day steadily increases every year, facilitating a wow-worthy user experience on your website now has an even greater impact on your optimization efforts. In a crowded digital environment, SEO can be the difference between you and your competitors. So it’s critical to keep yourself up-to-date on the latest changes in the search marketing world.

When fine-tuning an SEO strategy becomes a little overwhelming, who do marketers turn to? The Wizard of Moz himself, Rand Fishkin. This past September, the SEO pro preached his words of wisdom at INBOUND 2014 to a room packed to capacity with marketers intent on getting an edge on organic search.

What factors will have a direct effect on optimization in 2015? The following 4 items from Rand’s recent presentation highlight what you need to know in order to adeptly update your company’s SEO strategy.

[Continue Reading...]

Topics: Link Building, Inbound Marketing, SEO

Here's the Last Article You'll Ever Need on Buyer Personas

Posted by Robyn Bradley on October 30, 2014

When I first saw the title “100 Questions to Ask Yourself When Creating a Buyer Persona,” I figured it was a joke. I mean, c'mon—one hundred questions? But then I clicked over to HubSpot's blog and discovered it was real.

Now, don't get me wrong: I love HubSpot and believe that 90% of the time they’re on target with everything they write. But not this time.

Let's look at what the author wrote in order to better understand my gripe: “To kick off the market research process and help you craft the ultimate buyer persona, I’ve compiled a list of 100 questions that will help you get to know your target buyer. While you don’t have to answer them all, gathering details on as many of them as possible will give you the information needed to write high-converting copy, as well as give you an edge over competitors who haven’t gone to such lengths to understand your shared audience.” (Emphasis mine.)

Questions include—and I'm not making this up—a person's birth order, whether or not his parents are still married, what grades he got in school, what kind of house he lived in growing up, and what he does first thing in the morning. (Oh, the comments I could make about that last one!)

Let me ask you this: how would knowing the answers to ANY of those questions give you a competitive edge? You're right… it wouldn't.

[Continue Reading...]

Topics: Marketing Strategy and Planning, Inbound Marketing, Content Marketing

Content Marketing Tactics: 5 Ways to Revive Cold Content

Posted by Liz O'Neill on October 23, 2014

It happens almost imperceptibly. One day you’re wearing short sleeves, walking the dog after dinner, enjoying fresh produce. The next, you’re huddled in wool, watching the sky get dark from the window of your 4:00 meeting. You know the cold is setting in—it’s not exactly a surprise. But somehow you’re never quite prepared for the shorter days, the heavy jackets, the longer store lines…

Content marketing sometimes follows a similar cycle. Seasonality creates lulls. Prospects seem sluggish, and your enthusiasm for creating new, exciting messages about your business starts to wane.

Consider this your fall wakeup call! Whether you write your own blogs and white papers, or you work with an outsourced marketing partner to showcase your expertise, the coming months do not have to be a slow season for content.

Here are five ways to reuse and revive the content you’ve already written, without sounding like a broken record.

[Continue Reading...]

Topics: Marketing Strategy and Planning, Content Marketing, Blogging

HubSpot Powers Up Sales with New CRM Product Launch

Posted by Oren Smith on September 16, 2014

Just when we thought we couldn’t love HubSpot any more than we already do, the marketing giant has outdone itself once again. Sound the horns! Because HubSpot has taken a deep dive into the world of Sales – and it’s already making an enormous splash.

The official announcement was made earlier today during INBOUND 2014, HubSpot’s world-renowned annual marketing and sales conference. After months of work put into research and development, the company has released two brand new awesome products – together known as the HubSpot Sales Platform.

No doubt, this dual product launch is reflective of the company’s mission to equip marketing and sales professionals with the absolute best tools for tackling the buying landscape of today.

HubSpot Co-Founder and CEO, Brian Halligan states, “We started HubSpot because we felt the way consumers shop and buy had fundamentally changed. The inbound movement has helped transform the world of marketing, and we really feel like there's a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster.”

And so they have! The added bonus? It’s totally free. Read on to learn more!

[Continue Reading...]

Topics: HubSpot, Inbound Marketing, Sales