precision marketing group blog header premium quality

The Best B2B Marketing Blog

Our Blogging Recipe Is Simple: Zero Hoopla. 100% Helpful.
(May Contain Trace Amounts of Jest)

Outsourced Marketing Solutions for Marketing Manager Superheroes

Posted by Oren Smith on January 27, 2015

It’s a bird! It’s a plane! No… it’s… a marketing manager! *gasp* *applause*  Otherwise known to the B2B world as the lead-generating unsung hero of the everyday SMB.

Over the years, a number of our clients have come to us already bringing some very legitimate marketing know-how and experience to the opening conversations. These particular clients, often filling the role of “Marketing Manager” or “Marketing Specialist” at their respective companies, are well studied and well read, typically characterized by impeccable organization skills, a knack for communication, and the instinct to take the bull by the horns and make things happen. Not to mention they can fly, too… no big deal.

Though a lot is rightfully expected of these caped superstars, sometimes a marketing manager’s DIY-minded supervisor doesn’t quite understand the expertise, tools, or time necessary to accomplish a wide variety of tasks all at once. This, in turn, renders the value added by an outsourced marketing firm difficult to convey. Why should they hire an outsider when the manager should be taking care of all that?

[Continue Reading...]

Topics: B2B Marketing, Outsourced Marketing

8 Ways to Warm Up Prospects with a Personalized B2B Marketing Strategy

Posted by Oren Smith on January 23, 2015

Whenever you’re in the midst of brainstorming gift ideas for family members or friends, your natural instinct is to think about what that person really wants or needs, right? Contextual marketing, or customizing your marketing content for your target buyer personas, involves the same principles. And the impact of personalization can be profound.

In fact, implementing contextual marketing techniques can actually lead to a 20% or more increase in sales. Even when sending company newsletters geared towards specific personas, businesses see a 50% increase in the open rate and an 80% increase in clicks. This is why making a concerted effort to personalize content based on who is consuming it, what they want, and what they need to do is so important.

In the B2B world, a given sales funnel is typically longer, and it may incorporate a thorough research process. It makes such a difference to the prospect when this buying experience is simplified, smooth, and user-friendly. Check out these 8 ways you can cater to your website visitors and add a much more personal touch to your B2B marketing strategy.

[Continue Reading...]

Topics: B2B Marketing, Marketing Strategy and Planning, Email Marketing

Not Your Grandma's Email Marketing Tips

Posted by Robyn Bradley on January 22, 2015

Once upon a time, in a world pre-Instagram, iPhones, and a married George Clooney (we're talking 2006, people), marketers and business owners alike opined the demise of email marketing. There was just too damn much of it, they said. Find another way to reach your audience, they cautioned.

The advantage of hindsight is that we can see the issue wasn't so much the volume… it was the access. Back in the old days, people had to sit down at their desktops or laptops to check their email. Not an easy thing to do from a Jamaican beach or a cozy bed or while waiting in the carpool lane for the kiddos.

As a result, email annoyed the masses. Just stop, we all thought. PLEASE.

But then a funny thing happened: the dawn of the smartphone era brought with it a new appreciation for email. Or, at least, a grudging acceptance that it was here to stay, thanks to the fact we could now easily check messages wherever we roamed, be it the movies, the soccer field, even the toilet.

[Continue Reading...]

Topics: Inbound Marketing, Email Marketing

2015 Marketing Trends and Predictions

Posted by Liz O'Neill on January 8, 2015

Happy New Year! Welcome back to work! If you’ve already derailed your diet or given up on your resolution to quit gluten in 2015… no worries.

Here are five 2015 marketing trends you can resolve to implement instead. And you can totally get them done with a doughnut in hand.

[Continue Reading...]

Topics: B2B Marketing, Marketing Strategy and Planning

6 New Year’s Resolutions for Professional Services Marketing

Posted by Jeannie Brown on January 6, 2015

I love New Year’s. Not for the reasons you think – I’m a mom and I live in Boston so I’m not inclined to go out in below freezing temps and celebrate the end of a year with 100,000 of my new best friends. Anyway, that’s New Year’s EVE – which is all about saying goodbye to the past. As great as that is, I like New Year’s DAY because it’s about saying hello. It’s about starting fresh, it’s about optimism and it’s about taking a new look at your marketing strategy.

This year, I have six New Year’s resolutions for marketing professional services:

[Continue Reading...]

Topics: B2B Marketing, Marketing Professional Services

PARMI & PMG: Outsourced Marketing Engagement Drives 100+ Leads in Early Months for SPI Machine Manufacturer

Posted by Maureen Condon on January 5, 2015

We love to share the stories of our clients and the work we are doing together, as we believe they show the power of outsrouced marketing at its best. Here is just one example from our wonderful base of client companies:

PARMI is a manufacturer of 3-D solder paste inspection machines for the printed circuit board industry.

The company’s U.S. based-general manager, Jeff Mogensen, reached out to PMG to create an outsourced marketing partnership. Jeff is charged with leading PARMI’s sales and marketing efforts and wanted to expand his bandwidth by working with a strategic marketing team that could create and lead an integrated team of in-house and external resources.

Jeff had existing relationships with a public relations firm, a freelance graphic designer, and an industry copywriter who had been doing some individual project work for him. What was lacking, however, was a unified team all working together to lead PARMI’s marketing efforts.

PMG began working with PARMI in February 2014. Here are some of the things we have tackled this year:

[Continue Reading...]

Topics: Customer Story, B2B Marketing, Inbound Marketing

Creative Marketing Solutions: Crafting the Perfect Holiday Blog Post

Posted by Robyn Bradley on December 17, 2014

'Tis the season for themed blog posts, all with a holiday bent. It makes sense, right? What better way to sound relevant than to talk about what everyone else is talking about, like those naughty elves on the shelves or the endless TV commercials for brand new cars wrapped in big red bows (who does this?). Not to mention the "best of 2014" lists that start around Thanksgiving and reach a fever pitch in the days leading up to December 31, serving as a kind of a farewell tour to the last twelve months.

We copywriters love planning December's content because so much of it writes itself: Hanukkah, first day of winter, Festivus, Christmas, Kwanza, New Year's. Ah, so many holidays to scribble about, so little time! (Hey, the spiked eggnog doesn't just make itself, people.)

But here's the thing: why do so many of us limit holiday tie-ins only to December? After all, holidays happen all year long, from the well known (like Valentine's Day) to the more obscure (National Baked Bean Month in July) to the OMG, really? (Talk like a Pirate Day, celebrated on September 19 around the globe because, well, why not?)

Planning blog posts around holidays throughout the year is an easy way to stay topical and provide creative marketing solutions for holes in your content calendar. To that end, here are five tips for producing perfect holiday blog posts, along with inspiring examples that'll get your creative juices flowing.

[Continue Reading...]

Topics: Marketing Strategy and Planning, Content Marketing, Blogging

How to Create & Implement a Keyword Strategy That Actually Works!

Posted by Oren Smith on December 16, 2014

You already know your prospective customers are using search engines to find the products or services they need. But are you confident they will find yours? Or is your company just another needle in the haystack?

According to HubSpot market research, 75% of internet users do not scroll past the first page when seeking out information online. Yikes! Therefore, it’s critical that your business is positioned among the top ten results displayed when a potential buyer searches the terms and phrases for which you want to rank.

So what’s the first step to achieving this?

Developing a superb keyword strategy! One that actually works.

B2B companies, particularly those in niche fields, can quickly climb the SERPs ladder if they can capitalize on the right keywords. With that said, this blog post will teach you the fundamentals of conducting keyword research – and how to effectively implement your keyword strategy throughout your website content.

[Continue Reading...]

Topics: B2B Marketing, Inbound Marketing, SEO

5 New HubSpot Marketing Features for Which to Be Thankful

Posted by Oren Smith on November 28, 2014

So… it’s the day after Thanksgiving. More than likely, you’re exhausted, you can hardly look at food, and you shamefully had to be rolled out of your mother-in-law or grandmother’s house last night for having one too many slices of cheesecake… and apple crumble… and pumpkin pie. Or was that just me?

Well for any of you HubSpot customers out there (or anyone considering jumping on the HS bandwagon), here’s some terrific news to wake you from your food coma. During the INBOUND 2014 marketing and sales conference, HubSpot officially announced a series of major changes to its product line. Below is a list of 5 new HubSpot marketing features, and we’d like to tell you why they’re awesome!

This year, we can be thankful for…

[Continue Reading...]

Topics: B2B Marketing, HubSpot

3 Reasons to Build a Blogging Strategy... And 3 Ways to Do It

Posted by Liz O'Neill on November 25, 2014

Many businesses publish blogs, but not every company understands why they do it or the real value they can receive from a successful program. There are plenty of reasons why regular blogging is worth your time, but the biggest ones will depend on your goals, your audience, and your existing web presence. Ditto for blogging style, in terms of length, voice, etc.

A lot of the variables depend on you, despite the volumes of blog advice that get tweeted every day. So let’s get back to basics. Let’s release our brains from the binding rules we may have heard in the past. Let’s start fresh, and commit to B2B blogging for all the right reasons—your reasons.

[Continue Reading...]

Topics: Content Marketing, Blogging