I don’t like the word “blog” (the truncated version of weblog). Since its arrival onto the marketing scene, it’s evolved into this corny and overused buzzword. But I do love to read blogs because I can zoom right through them and quickly get the information I need. I am a born and bred Bostonian who wants fast coffee, fast Internet and fast – if not immediate – satisfaction. And let’s face it… we all live in a world that prioritizes efficiency, and that demand is only further emphasized when it comes to business.
So why take all that time to write a blog? I’m not a business owner. I’m an account manager at Precision Marketing Group. I’m writing this entry to target one of our priority keywords, to better position our company as a leading source of information in the inbound marketing industry, and most importantly… because our dashing young marketing manager asked me for a contribution. Seriously, he is dashing.
With that said, the truth of the matter is that the Web is the one place that virtually every customer now goes to research, plan, shop, make decisions, and then act (which in our industry means buy). That is the beauty of the Internet. It’s an ever expanding, continuously updated buffet of information we can all choose from and contribute to. It’s time to give something back to the Internet after everything it has given us (viruses and adware aside). And frankly speaking, if you aren’t on the Web, you really aren’t even in the footrace.