Okay, all you marketing lovebirds – Ever been on the wrong end of a Valentine’s Day gift gone awry? If so, you’ll probably agree it doesn’t leave you with the warmest impression of your misguided date or loved one.
But let’s face it, not everyone has your sophisticated taste and unmatched knack for gift-giving. To put it in the vernacular, we know it simply results from poor interpretation of Valentine’s Day best practice.
Call me an optimist, but those “not your favorite” candies and heart-holding teddy bears DO, in fact, have some redeeming qualities. Today, let your terri-… ahem… less-than-ideal V-day gifts shed some light on the B2B landscape. Let's take a look at some Inbound Marketing lessons we can learn from Cupid’s blunders: