Website redesign? Easier said than done. All of you designers-to-be are probably just itching to dive right into those exciting aesthetic changes and the modernized reformatting your website is craving. But you can’t start crafting your new look without taking some measurements first! According to CMO Survey, spending on marketing analytics is expected to increase 60% by 2015. Why? Because the numbers tell an important story.
Before fully engaging in any website redesign project, the importance of scrutinizing your current site metrics and available data cannot be stressed enough! After all, you can’t figure out what work really needs to be completed without first looking at what’s truly effective – and what’s falling flat. Time to turn to your marketing metrics and let the numbers speak for themselves.