INTRODUCING THE B2B MARKETING EXPERTS AT PMG

Focus Areas: Strategic Planning, Marketing Analytics, Website Assessment, All Things Inbound!

Education & Training: BA/BS in Organizational Communication and Business Management, University of Maine.

Strengths: Listening to clients' needs and challenges. Transforming ideas into organized plans. Achieving measurable results. Flipping 300-lb tractor tires.

PMG Superlative: Most Likely to Have an Entourage

Marketing Confession: Secretly a geek… loves the numbers and HTML code.

Fun Fact: Has competitively shown horses, dogs, and cows.

Hidden Talents: Speaks French, German, sarcasm, and sometimes choppily while jogging during conference calls.

Other Favorite Roles: Family chef. Gardener. Marketing instructor for Harvard University staff (more proof she's wicked smart). Self-appointed understudy for Tina Fey.

HubSpot Certifications: Inbound Certified, Inbound Sales Certified, Email Marketing Certified...

Focus Areas: Account & Project Management, Strategic Planning, Content Creation, Client Communications

Education & Training: BA, College of the Holy Cross; MA in Communications Management, Simmons College.

Strengths: Developing strategic marketing programs. Writing compelling content that connects with prospects and customers. Knowing when it’s time for a nap.

PMG Superlative: Most Contagious Laugh

Marketing Confession: Has gone digital with most things except her pen-and-paper to-do list always by her side… and it has to be a GOOD pen!

Fun Fact: Watches Dateline regularly and is not afraid of Keith Morrison

Hidden Talents: Can run a 6-minute mile pace up Heartbreak Hill while carrying the Olympic Torch and pregnant – but won’t be doing that ever again.

Other Favorite Roles: PMG dinner hostess, business columnist, volunteer, runner, insanely loud typist.

Focus Areas: Account Management, Social Media Marketing, SEO, Client Services.

Education & Training: BBA in Hospitality Administration, Georgia State University.

Strengths: Organized account management with a focus on execution and delivery. Taking on new projects and exceeding client expectations. Learning new tools and technology on the fly.

PMG Superlative: Most Likely to Sneeze

Marketing Confession: Had to be coerced into giving up her MySpace account for Facebook when they opened the platform up to non-college students. Part of her still misses the old brightly colored, customizable profiles and ever contentious top 8.

Fun Fact: Auditioned to "be friends" with Tinkerbell at Disney World. "I'm going to say I was too tall for the role." *wink*

Hidden Talents: Speed reading, picking out the most expensive option in any given store, and bending Canva to her will.

Other Favorite Roles: Amateur interior designer, Georgia peach, international traveler, former thespian, and theatre aficionado.  

Focus Areas: Writing, Content Marketing, Content Strategy

Education & Training: BS in Marketing, Ithaca College

HubSpot Certifications: Inbound Marketing, Content Marketing

Strengths: Helping clients connect to their audience through a killer content strategy. Defining the topics that resonate, then providing a distinct messaging strategy that drives leads to their digital doorstep. At the core of everything is exceptional writing and poised professionalism.

PMG Superlative: Most Likely to Suggest Happy Hour

Marketing Confession: Gets giddy over anything dubbed a “best practice.”

Fun Fact: Balances “living off the grid” with “being within 5 minutes of a good pedicure.”

Hidden Talents: Escaping to the piano. Uncanny ability to recite any Shel Silverstein poem.

Other Favorite Roles: Foodie. Keith Morrison Fan Club (President). New England Native but Coloradan at Heart. Best of all, Mom.

Focus Areas: Account Management, Strategic Planning, Client & Agency Operations.

Education & Training: BS in Business Management, Ithaca College.

Strengths: Managing client accounts with precision and passion. The ability to prioritize many conflicting tasks with ease. Getting down to brass tacks – with perfectly manicured nails.

PMG Superlative: Last to Leave the Party

Marketing Confession: Optimizing content is fun! Really!

Fun Fact: PMG is, hands down, her favorite place she’s ever worked. :)

Hidden Talents: Holding meetings and directing marketing activities while simultaneously walking all day on her treadmill desk. 

Other Favorite Roles: Premier multi-tasker, reluctant chef, counselor/analyst, Jersey girl.

Focus Areas: Brand Building. Visual Communication. Presenting content in unique and effective ways.

Education & Training: AA in Fine Art; AS in Graphic Design.

Strengths: Conveying brand identity through color, image and other visual components. Perfecting campaign materials (digital and print) with an exceptional eye for detail. Creative problem solving.

PMG Superlative: Best Eyes for Design 

Marketing Confession: Can't let go of sheet-fed printing or the smell of fresh ink. Spreadsheets sometimes put her to sleep.

Fun Fact: Packed up mid-life and moved from sunny San Diego (where her only jacket was leather and pretty darn cute!) to Maine – where she now has to shovel her roof...   

Hidden Talents: Drawing (just for fun!) and baking – "but only when she has time… which is never."

Other Favorite Roles: Center of the universe for two teenage girls, food lady to a golden retriever, guide book queen, all-around nice person.

Focus Areas: Hubspot Operations, Marketing Strategy, Marketing Technology,

Education & Training: BA Economics, California State University-Chico

Strengths: Troubleshooting anything to do with tools and technology

PMG Superlative: Most likely to NOT initiate small talk. 

Marketing Confession: I am relieved everything went digital. People have two left feet, I also have two left hands. 

Fun Fact: I like the end pieces of a loaf of bread.

Hidden Talents: I can finish my Shampoo and Conditioner at the same time.

Other Favorite Roles: Amateur dishwasher, Part-time Overeater

Focus Areas: Marketing Strategy, Digital Media, Data Analysis, Content and Campaign Creation, Conversational Marketing.

Education & Training: BA in Journalism, The University of North Carolina at Chapel Hill; MBA concentration in Marketing, The George Washington University.

HubSpot Certifications: Inbound Marketing, Inbound, Inbound Sales

Strengths: Developing digital marketing strategies and making digital marketing reporting simple and easy to understand. Being resourceful and persistent when tackling problems.

PMG Superlative: Most Likely to Listen to a Celebrity Podcast and Talk to You About it

Marketing Confession: Almost always ops into receiving email newsletters so that my inbox is a source of inspiration.

Fun Fact: Once met Beyonce on an elevator.

Hidden Talents: Can pick up choreography pretty quickly.

Other Favorite Roles: Wife, mom to Emilia, Mindy Kaling fan-girl.

Focus Areas: Design, Creating fun and unique content.

Education & Training: BSBA with a focus in Marketing, Joseph W. Luter, III School of Business at Christopher Newport University.

Strengths: Telling your story through creative design, reading comics.

PMG Superlative: Most Likely to NOT Get Cast in a Broadway Show

Marketing Confession: He's never sent a fax. "Is it like an email to your printer?"

Fun Fact: Worked for a singing telegram company in high school – and only did one party...

Hidden Talents: Can overcook cereal.

Other Favorite Roles: Dad, and weekly cartoon contributor for Style Weekly.

Focus Areas:  Project Management & Strategist. I Execute client requests ensuring on-target, on-time, on-budget, and on-brand delivery. I keep projects moving throughout the process ensuring final outputs.

Education & Training: BA in Communication, Master in International Marketing from Hult International Business School in Boston, and Master in Project Management, Harrisburg University.

HubSpot Certifications: Inbound certification, Inbound marketing, inbound sales, and HubSpot.

Strengths: Coordinate, problem-solving, and detail-oriented, always establishing best practices to ensure the success of the team. 

PMG Superlative: Most likely to say That's a wrap after we finish a project 

Marketing Confession: Love to make reviews for google maps. I always take pictures of my meals at restaurants to upload them on google maps. I enjoy helping the community and workings towards those points and badges that google gives you after a certain amount of reviews.

Fun Fact: I was in lion king musical and Cabaret musical in my theater club at the university. 

Hidden Talents: I am a dancer.  I can dance almost everything. From salsa, merengue, reggaeton, bachata to contemporary dance.

Other Favorite Roles: mom to Mowgli - my cat, watching Christmas movies, do spinning, hiking, running by the beach, and going to coffee shops

Focus Areas: Marketing strategy, project management, content strategy, data analysis

Education & Training: Simmons University, BSBA | 5 years of marketing & strategy experience from a full-service marketing agency.

HubSpot Certifications: Digital Marketing, Client Management, HubSpot Marketing Software, Content Marketing, Inbound Marketing, Email Marketing, Marketing Hub Implementation, Social Media Marketing, Objectives-Based Onboarding, Inbound, Sales Hub Implementation

Strengths: Communication, organization, taking initiative.

PMG Superlative: Most Likely to Tower Over Everyone in the Room (I’m 5’9)  

Marketing Confession: My best ideas/solutions always come to me when I’m walking, cleaning, cooking, or otherwise not at my desk.

Fun Fact: I have over 30 potted plants in my house! 

Hidden Talents: Hanging art without measuring (it usually ends up well…), and I can keep any plant alive. 

Other Favorite Roles: Executive chef of my kitchen, dog mom, avid reader, and hiker

Focus Areas: Marketing Strategist, Account Management, Content Writing, anything related to HubSpot

Education & Training: BS, University of New Hampshire - Focus on Program Administration.

Strengths: Relationship building. Understanding clients' needs and strategically executing their vision. Extremely conscientious with a tenacious attitude.

PMG Superlative: Most Likely to Ask Questions

Marketing Confession: Gets genuinely excited by metrics from a HubSpot campaign.

Fun Fact: Loves to brainstorm.

Hidden Talents: Amateur cake decorator, multi-tasker, water-skier, and avid dancer of 80s & 90s music.

Other Favorite Roles: Proud mom of 3 active boys, soccer coach, world traveler, and board game enthusiast.

Focus Areas: Strategic Planning, Paid Media Planning, Lead Generation, Email Marketing, Account Management.

HubSpot  Certification: Inbound

Education & Training: BS in Advertising at SI Newhouse School of Public Communications at Syracuse University; BS in Psychology from The College of Arts & Sciences at Syracuse University

Strengths: Loves to dig into the numbers and analyze all sides of a paid campaign.  Trained in both traditional, old school media as well as Online media options. Likes to implement fully integrated campaigns across any media that makes sense and performs.

PMG Superlative: Most likely to become an Instagram influencer.

Marketing Confession: Loves modern technology but still takes notes in meetings with pen and paper. Has many, many notebooks filled with great content.

Fun Fact: Knows every word to every Bruce Springsteen song

Hidden Talents: Aspires to be a modern-day Martha Stewart…loves to cook, shop and decorate…if only she had Martha’s bank account…

Other Favorite Roles: “Mom” to two wonderful daughters, Dog Mom, Foodie, Personal shopper for hire, and Wanna-be beach bum

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Focus Areas: Marketing Campaign Execution, Project Management, Client Services.

Education & Training: BA in Communications and French, Southern Methodist University.

HubSpot Certifications: Inbound Marketing, HubSpot Marketing Software.

Strengths: Team player. Building client rapport. Juggling many different projects with the ability to shift focus and adapt to change quickly.

PMG Superlative: The Class Clown

Marketing Confession: Thinks the sticky note is way underrated. Secretly likes encountering technical problems and troubleshooting code.

Fun Fact: Still does her mother's signature perfectly.

Hidden Talents: Can self-diagnose like nobody's business. Also willing to diagnose others for a very reasonable co-pay… Inquire within.

Other Favorite Roles: Like most people, the entire cast of the 1989 box office smash, Steel Magnolias.

Focus Areas:Developer/Strategist

Education & Training:Studied creative writing, literature, and art at Miami University and Cleveland State University.

HubSpot Certifications:Certified HubSpot CMS Developer.

Strengths:Creative problem solving

PMG Superlative:Mostly likely to have a 30 minute answer to a 2 minute question.

Marketing Confession:If I had access to a time machine, I’d probably use it to travel back and find some way to eradicate Outlook from existence.

Fun Fact:I’d rather be building Lego.

Hidden Talents:Furniture moving. Giving nicknames. Whistling, sort of.

Other Favorite Roles:Husband, Father, Brother, Friend.

Focus Areas: Google / Bing Advertising (Search / Display Networks, Remarketing), LinkedIn and Facebook Advertising, including Retargeting. Pretty much anything that's Pay-Per-Click!

Education & Training: BS in Business, Georgia State University

Certifications: Google Certified for Search and Display Marketing

Strengths: Developing persuasive “angles” to present clients and pre-sell prospects. Analyzing pay-per-click campaigns – uncovering what's working (or not working)… and why… so we can make adjustments and increase ROI.

PMG Superlative: Most Likely to Deliver a Deadpan Joke

Marketing Confession: Thoroughly enjoys both the psychology and metrics of marketing.

Fun Fact: Loves sports biographies for both the thrill of victory and the agony of defeat (both often causing tears because life can be exhilarating and difficult). 

Hidden Talents: Unusually gifted at finding a way to fit one more item in a full dishwasher.

Other Favorite Roles: Father of four great kids. Husband to one great wife. Entrepreneur. Auto racing Walter Mitty.

Focus Areas: Account Director, Director of Client Success.

Education & Training: BS in Marketing/Communications, Bridgewater State University.

HubSpot Certifications: Inbound Marketing, Inbound Sales, Contextual Marketing.

Strengths: Client relationship management, strategizing at a senior level, and helping clients reach their goals. 

PMG Superlative: Most Likely to Backyard Zip Line in High Heels

Marketing Confession: Numbers nerd – if you can't measure it, you can't manage it.

Fun Fact: Loves to do century bike rides (for 100 miles) that end at Governor Bradford in Ptown for cold beer and french fries. And hiking with her dog Henry.

Hidden Talents: Accomplished harmonica player, although some may disagree... 

Other Favorite Roles: Tomgirl who loves the outdoors, mom to 6 awesome kids, volunteer at an animal shelter, shoe shopping addict.

Focus Areas: Content strategy, content marketing, SEO, copywriting

Education & Training: B.A. in Creative Writing, Linguistics, and Arabic from Hamilton College

HubSpot Certifications: Inbound, Inbound Marketing, SEO

Strengths: Strategic decision-making, keyword research, content organization, writing

PMG Superlative: Most likely to get a song stuck in their head

Marketing Confession: Enjoys seeing how companies use quizzes for lead generation (and loves to take said quizzes)

Fun Fact: Studied Spanish, Arabic, French, German, and Old English

Hidden Talents: Winning strategy, trivia, and word games

Other Favorite Roles: Amateur baker, spreadsheet fan

Focus Areas: Marketing, Project Management
Education & Training: B.S. in Marketing, Franklin Pierce University

HubSpot Certifications: Digital Marketing, Inbound Marketing, Inbound, Inbound Sales, Hubspot Marketing Hub, SEO, Email Marketing

Strengths: Finding solutions to challenges of all sizes, maintaining a positive attitude, connecting with clients and building productive and successful working relationships

PMG Superlative: Most likely to brighten up your day.

Marketing Confession: I love puns and will always laugh at them in campaigns.

Fun Fact: I have been to over 40 live music concerts (and counting!)

Hidden Talents: Recreating restaurant dishes at home, knowing who sang that song on the radio, can have conversations with anyone

Other Favorite Roles: Harry Potter Nerd, Wannabe Chef, New England Patriots Fan, Cat Mom

Focus Areas: Marketing strategy, data analysis, content strategy, social media management, SEO.

Education & Training: Bachelor’s degree in English/Journalism from the University of New Hampshire.

HubSpot Certifications: Digital Marketing, HubSpot Marketing Software, Content Marketing, Inbound Marketing, Email Marketing, Marketing Hub Implementation, Digital Advertising, Social Media Marketing, SEO, Contextual Marketing, HubSpot Sales Software, HubSpot Reporting, Inbound Sales, and Sales Hub Implementation.

Strengths: Setting clients up for success, whether that be building out their marketing automation, advising them on best practices, or finding new ways to help them achieve their marketing goals; working collaboratively and developing unique solutions rather than one-size-fits-most approaches.

PMG Superlative: Most Likely to Be Your Self-Appointed Hype Woman

Marketing Confession: Loves a good data clean up and organization.

Fun Fact: I have an identical twin sister.

Hidden Talents: I have an affinity for twine-based crafts, like embroidery and crochet.

Other Favorite Roles: Foodie, reader, always willing to suggest that we can just walk somewhere.

Focus Areas: Content marketing, content strategy, SEO.

Education & Training: B.A. in English Literature from Le Moyne College.

Strengths: Connecting brands with their audiences, managing and scaling content initiatives, writing, editing. 

PMG Superlative: Most likely to take way too many notes. 

Marketing Confession: Believes that there’s no better way to spend a lunch break than a good marketing webinar.

Fun Fact: Owns more books than I will ever have time to read. 

Hidden Talents: Plays guitar, bass, and ukulele.

Other Favorite Roles: Reader, runner, foodie, concert goer.