PMG client Kardex has been with the agency for several years, and we have come to have an excellent working relationship with their global marketing team.
After completing a full website redesign in 2020, the Kardex EU team needed to cater to a diverse client base that operated in multiple countries and spoke numerous languages.
To communicate effectively with those in other countries and be more inclusive of different languages, Kardex tapped PMG to help them translate their website into multiple languages, including German, Spanish, French, Italian, and soon-to-begin, Polish!
Because of Kardex's global reach, the original website needed to be translated into several languages. Instead of purchasing separate domains for each language and country, PMG utilized HubSpot's multi-language content tool, creating corresponding, translated copy for all web and landing pages. HubSpot's functionality allowed Kardex to maintain a single domain and manage content in different languages.
Furthermore, it enables visitors to read the website in their preferred language instead of creating a domain for each country.
PMG has offered our skills in web development and HubSpot expertise to the Kardex team in several ways:
In addition to executing a multi-language website, our team has become well-versed in various aspects of multi-language website translation, including:
As a result of these new language options, users can now engage with the website in their preferred language, allowing for a more profound understanding of Kardex's core messaging and product functionality. Since Kardex has a robust knowledge base for their various solutions, existing customers also benefit from the translation project.
Kardex EU has informed PMG that customers now feel included in the Kardex message, which has proved invaluable for their multilingual markets.