Just to be clear—we're a marketing agency first and foremost. It's the core of what we do and who we are. But we're not interested in simply having marketing conversations. We're interested in having business conversations. What are your business goals, how's your sales pipeline, what's the lifetime value of a customer, what's keeping you up at night? We don't pose these questions to impress you, either. We care about your answers because we use them to achieve all the things you want to do, like attracting and engaging qualified prospects and growing top-line revenue.
Building a client’s B2B marketing strategy truly begins with our initial website assessment. Our prospects provide access to their analytics, and we review their activity, trends and results to date – creating a report that shares our initial findings, recommendations and additional questions. We’re data geeks (ahem… experts) at heart, and we relish the opportunity to unravel the story the numbers are telling! But it’s also important to us that we leverage our sales process to communicate to the prospect that our approach will focus on them and meeting their unique needs. No cookie-cutter programs here!
All of our clients know they need help driving their marketing programs forward. But that doesn’t mean you can hire an agency and then disappear. We insist that our clients completely buy into the marketing strategy that we all agree to, and that we all understand what that buy-in looks like. In the beginning, it means investing some time to make sure the strategy is clear and roles and responsibilities for both parties are well established. We are fortunate to be selective about who we work with, and we’ve found a mutual fit is the key to success.
Precision Marketing Group, LLC
Offices in Boston, MA; Baltimore, MD; Richmond, VA; New York, NY;
Atlanta, GA; York, ME; Morristown, NJ
p. 508.656.0291 | Get in Touch