We’re Your Partner. Not a Vendor.

How We Build Your B2B Marketing Strategy

Excellence. Integrity. Flexibility. Fun.

Consumer brands shouldn’t have all the fun, right? In the right hands, change management software, IT consulting services and electrostatic powder coating are white hot topics. To us, there’s no such thing as a boring industry – just boring brands that need a little pep in their B2B marketing step!

That’s where we come in.

Our seasoned team of strategists, writers, technical specialists and designers is dedicated to making our B2B clients grow and shine, no matter their industry. And our commitment to delivering quality leads and high-impact results is second to none.

So what can you expect from joining forces with our band of PMGers?

Here’s a glimpse of what our approach to B2B marketing strategy looks like…

It Starts in the Sales Process

The Website Assessment

Building a client’s B2B marketing strategy truly begins with our initial website assessment. Our prospects provide access to their analytics, and we review their activity, trends and results to date – creating a report that shares our initial findings, recommendations and additional questions. We’re data geeks (ahem… experts) at heart, and we relish the opportunity to unravel the story the numbers are telling! But it’s also important to us that we leverage our sales process to communicate to the prospect that our approach will focus on them and meeting their unique needs. No cookie-cutter programs here!

Finding the Right Fit

All of our clients know they need help driving their marketing programs forward. But that doesn’t mean you can hire an agency and then disappear. We insist that our clients completely buy into the marketing strategy that we all agree to, and that we all understand what that buy-in looks like. In the beginning, it means investing some time to make sure the strategy is clear and roles and responsibilities for both parties are well established. We are fortunate to be selective about who we work with, and we’ve found a mutual fit is the key to success.

Beginning Our Engagement

Precision Marketing Group Beginning Our Engagement Image

Marketing Team, Assemble!

The beauty of outsourcing is the mixing and matching of marketing
resources that can work on your strategic plan as needed. For the
price of hiring one full-time seasoned marketer, you can engage with
an agency that brings in the specialists you need, as you need them.
Our teams typically include:
  • An account manager to oversee the engagement
  • A project manager to drive activities forward
  • A content strategist to lead content creation and promotion
  • A creative director to lead design projects
  • A paid search/paid social expert to drive campaigns
  • An executor to implement the marketing programs as created

The Discovery Call

Prospects want to be helped, educated, and inspired. Occasionally they want to be entertained. Understanding your target audience is our first order of business – and we use the Discovery Call with your team to dig into the meat of your marketing and selling processes, and find out what resonates with your ideal buyers – or what doesn’t. Some clients have told us that we cover topics they’ve never even considered! But fully integrating the overall business vision into the conversation helps us develop a positioning strategy that sticks.

Your Client Snapshot

Our account managers also use the Discovery Call to mutually set expectations and draw up a plan for consistent and efficient communication. Every business is different – and our team expertly straddles the line between providing exceptional, flexible service and keeping our clients on track. The Client Snapshot captures these initial expectations, and is continually updated over the course of the engagement. In the event that a new team member enters the mix, they’re quickly caught up to speed on the intricacies of the account.

The 90-Day Plan

A Two-Pronged Approach

We know new business isn’t just sitting there waiting for you. So our team gets cracking on brainstorming and creating a B2B marketing strategy that’s fleshed out using a two-pronged approach executed over 90 days. To simultaneously meet the immediate demand for fresh qualified leads and piece together the foundational puzzle required to make marketing efficient, effective and measurable, we equally prioritize those foundational items with work specifically devoted to a preliminary campaign.

Completing Foundational Items

Although lead generation is every marketer’s top priority, not everyone understands that your marketing programs must be both strategically and technically set up for success before you’ll be seeing any noteworthy results. While diving into a campaign to get the lead flow going, it’s mission critical that we conduct a thorough examination and/or execution of your HubSpot setup, and create a well-rounded content and messaging strategy. We support these efforts through keyword research, website optimization, social promotion and paid search, as well as any necessary design updates.

Kicking Off a Campaign

Right out of the gate, we plan a campaign that will be most effective in terms of raking in qualified leads within an established time frame. We work together with our clients to set realistic goals, define the target buyer persona for the campaign, and identify both existing and new content needed to appeal to the desired audience. Then we outline the tactics for going after these leads, combining activities to build awareness, drive conversions and nurture prospects down your sales funnel. No sweat!
Precision Marketing Group 90-Day Plan

Onwards and Upwards

Review. Refine. Repeat.

Your B2B marketing strategy is a living, breathing document that needs ongoing review as it unfolds. We typically assess a client’s strategy on a 90-day basis as part of creating our plan for the following 90 days. Taking a fresh look after three months of activity allows us all to see what is working, what isn’t, what we should do more of and what we should stop doing. After all, it’s not really marketing unless it can be measured. We cook up ideas and follow trends as much as the next agency – but we love to deliver in numbers.

An Ongoing Partnership

Your company is not a case study. It’s your current inbox, your Q1 sales goals, your right-now reality. With this is mind, we promise flexibility – marketing that responds to your shifting business needs while working toward an overall strategy. We are not a vendor; we are a part of your team. And we opt out of engaging with prospects where this view of outsourced marketing is not shared. Our team values ongoing partnerships built to last, and we’re there for our clients through thick and thin.

Think we could be a marketing match made in heaven?

Contact us today to find out.