The AEC industry - architecture, engineering, and construction - is uniquely positioned to take advantage of digital B2B marketing. That’s because Google tends to reward businesses that embrace the digital space (and do it well) first. If you’ve been relying mostly on word of mouth for new business, you’ll love the enormous amount of opportunity to reach new customers online.
At PMG, we don’t just build marketing plans. We partner with you to craft a growth strategy for your business as a whole. Plus, we have the industry know-how to make sure what we build starts showing ROI faster than you can say ‘blueprint’.
Most of our AEC customers come to us with a lead generation strategy that relies highly on word of mouth, reputation, and project listing sites. But you’ll be amazed at the volume of people searching for solutions just like yours. Our AEC lead generation approach starts by fundamentally understanding the pain points of your main buyers. Then, we work with you to craft content, collateral, and campaigns that build new demand for your sales funnel.
Like we said, AEC is uniquely positioned to take advantage of SEO and content marketing. Why? Well, most AEC companies don’t invest heavily in content. That means national competition for core keywords is lower than it is for most other industries. Just like some of your projects, SEO is a long-game. But you’ll be amazed at the exponential growth opportunities when you embrace a well-researched, highly-effective, super-localized SEO strategy for your business.
Still not convinced? A great content strategy is one of the best ways to differentiate your business and processes from your competitors (including the local chuck in a truck...)
You have enough on your plate. You don’t need to be figuring out how to streamline edits to your site or how to make your CRM work better for your sales reps. With more than 10 years of HubSpot experience, and ample clients in the AEC space, we can help manage your HubSpot day-to-day. Or, utilize one of our three HubSpot Certified Trainers to get personalized onboarding for your team. Not sure if HubSpot is the right fit for your business? We can help you decide. (Because honestly, sometimes it’s not the right fit.)
Need a digital booth for your next tradeshow? How about an interactive page that outlines your build process? Need a brilliant brochure for your next meeting? From in-house branding to development, PMG’s team of design directors has your creative needs covered. Your business collateral should look as great as the work you do for your customers. And an incredible creative experience is just one way for you to stand out from your competition.
Here at PMG, we aren’t order-takers. We pride ourselves on being trusted, reliable business partners to our AEC firms. That means we aren’t afraid to tell you when something likely won’t work. Your marketing budget is tight. That’s why our core pillars of integrity and flexibility are loved by our AEC clients. Got hefty new business goals this year? No problem. Let’s change our approach. Want something done right the first time? Our team of mid-to-senior level employees has the know-how to get straight to business. We know trust is earned. That’s why on Day 1 of working with PMG our team is hunting for low-hanging-fruit opportunities to get you ROI fast.