One of the most common questions we get as a B2B digital marketing agency is this: Does industry experience even matter? The answer to the last question is "it depends."
While we have worked in a wide variety of industries since our founding in 2002, we've also developed some industry sweet spots over the years, particularly in the areas of manufacturing, professional services, and SaaS, and the AEC arena (architecture, engineering, construction).
When it comes to this industry experience, we don't rest on our laurels, either. We’re always reading and learning about the latest trends in those industries—both in terms of marketing and the industry in general. Let’s chat about your industry.
We've helped all kinds of B2B manufacturers successfully differentiate their products, create compelling content, and take full advantage of their online presence through highly optimized websites and engaging social media channels.
We understand how to market technology, and we understand how to market professional services. This positions us incredibly well for marketing software as a service (SaaS). We create effective marketing programs for attracting new customers AND we create effective customer retention programs.
We're working with more and more companies that sell within the AEC environment. We understand how to market to engineers, and we understand how a software company might need to market to a manufacturer. Our experience in other industries helps us understand and drill down into the nuances of this one.
Services—you can't see them, you can't touch them, and you can't take them out of a box for a demonstration. Yet all of this is what you must do in order to show prospects that your services are worth buying. We accomplish this by making the intangible...impressive.
Bottom line: if you like what you've been reading on our site—our approach to B2B digital marketing, the results we've gotten for clients, how talented our team is—definitely reach out, even if we haven't listed your industry.
As a full service marketing agency, we can function as your entire marketing department, or simply an extension of your existing team. PMG has an experienced team of experts spanning content, design, development, paid ads, and more. Whatever you need help with this year, we’ve got a service to help you knock it out of the park.