Welcome to Conveyor Marketing Group, formerly Conveyor Marketing and Precision Marketing Group. Our website now combines two awesome brands under one big umbrella. Learn more about us.
Please note: Behind the scenes we are hard at work bringing the best of both worlds into one beautiful brand. In the interim, please pardon our website as we work out the kinks!
“Frustrated” became the user buzzword of the project. What’s more, the user testing revealed that not only was there too much content on the site, which was the focus of the project, but also that the website page load time was too slow. So even when a visitor found what they were looking for on the website, they wouldn’t be able to access it right away – a proven recipe for an increased bounce rate. It was the proof CMG needed to move forward with making a site that was reflective of SLS’s business standards. So we got to work!
We knew that building an entirely new website for SLS was not in their budget, so we worked with the material they had – menus, existing content and pages – to make them more intuitive. The main focus of the project was improving the navigation; there was just too much information on the home page to compel visitors to stay. And so a plan of action was created and implemented.
With an in-depth look at the pain points of not only SLS but also its website’s visitors, CMG was able to disentangle the navigation, clarify the company’s mission and make content much more accessible. Plus, the website’s design is striking and reflective of SLS’s mission and quality.
In the meantime, while SLS engages users, members, prospects and clients at tradeshows, they’ve also been reaping the benefits of a new, streamlined website, and their visitors have gone from “frustrated” to fulfilled. Now that’s what we call a happy ending!
