Running your company’s sales team is no simple task on its own. Simultaneously managing a full-blown marketing program? Now that’s downright crazy talk! Yet, so many sales professionals and business development executives are challenged by this scenario every day.
The solution? Partnering with a team that understands how important it is to connect with the right leads so you can focus on working deals and closing business. Thoughtful, effective marketing IS a strategic initiative that’s meant to make your sales efforts more streamlined and successful. You go ahead and tackle selling, and let us drive the lead generation that will help you make quota and grow your business.
1 in 4 companies says their sales and marketing teams are either “misaligned” or “rarely aligned.”
While disconnects between sales and marketing are nothing new, they are impacting organizations more negatively than in the past. Is your disjointed or stagnant marketing costing you leads? (Source: HubSpot)
“Marketing supports our sales efforts by supercharging lead gen through content creation. PMG has helped us produce, repurpose and effectively promote top-performing content, which brings us dozens of new leads that we're able to nurture throughout the sales cycle.”
– Elise Hamann, Director of Sales & Marketing, CuraMedix
Looking to improve your lead count? These blog posts provide a few handy lead gen tips and tricks:
50% of sales time is wasted on poor prospects.
How does your sales team prioritize leads? Detailed marketing strategies help salespeople focus their energy on high-potential leads—setting up your reps for even greater success. (Source: SalesHub)
“After teaming up with PMG and thoughtfully redesigning our website, we now have 350% more marketing qualified leads year-over-year. We have a very strict MQL definition, so this is not insignificant. The new website is a major contributor to those totals.”
– Kevin Potts, Chief Marketing Officer, DocuWare
Suffering from lackluster lead quality? Get some fresh ideas for attracting the right prospects:
95% of prospects buy from someone who gave them content at each stage of the buyer’s journey.
Marketing content that’s tailored for each part of the buying process works. However long the journey, buyers are far more likely to stick with you if you’re involved in their entire journey, not just the sale. (Source: SalesHub)
“By creating customized content for all prospects—no matter where they are in our sales cycle—we’ve been able to nurture leads who may not have been ready to buy when they first encountered our business. In a niche industry, marketing has ultimately helped us generate more sales qualified 'bottom-of-the-funnel' leads and 261% more demo requests with our platform.”
– Charlie White, Chief Revenue Officer, BeaconLive
Effective marketing can significantly speed up the sales cycle. Here are a few ideas to get things moving: