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You Know You Work for an Inbound Marketing Agency When...Oh, inbound marketing… you are the sweet, sweet field we’ve all come to know and love so dearly. But you’re not just any ordinary form of generating new business. No, no… 

You are a straight-up, full-blown, 100% Grade A lifestyle.

So what sets inbound apart, you ask? Well despite what you’ve heard, there is MUCH more to inbound marketing than simply attracting website visitors, converting prospects into paying customers, and executing remarkable, wow-worthy campaigns. Oh yes.

While every agency marches to the beat of its own drum, there are a number of distinct qualities and characteristics ALL inbound marketers tend to pick up while on the fast-track to success. You can run, but you can’t hide. No matter how hard you try, inbound will take over your mind, body and soul.

Unsure of whether or not you’ve fallen into the inbound marketing deep end? Below is a list of 30 signs you’re the walking, talking, lead-generating poster child.

You know you work for an inbound marketing agency when…

1. Well for starters, you no longer associate funnels with crazy college weekends.

Can't Hardly Wait

2. The text messages you send to friends are limited to 140 characters. NO exceptions.

Yes Man

3. A simple trip to the grocery store leads only to severe people watching, as you fervently create buyer personas for every customer you encounter – Vegan Victoria the VP of Sales, Practical Preston from Produce, and Aisle 8 Eileen the Engineer… you can’t stop.


4. Your friends have absolutely no idea what you actually do for a living. They think you “do blogging or something…”

Pitch Perfect

5. You perform A/B tests on outfits you wear out on Friday nights. 

Clueless 1     Clueless 2

6. You keep a handy-dandy spreadsheet of results from said A/B tests. No big deal. 


7. You send out your company newsletter, and then check your open rate and click-through rate over and over until your fingers start bleeding.


8. You can legitimately draft a detailed 90-day editorial calendar in your sleep.


9. You’ve taken to decorating your apartment with only the most visually interesting framed Infographics. Tasteful. Elegant.

Hunger Games

10. You attentively watch the news (and perhaps your newsfeed, too), always keeping a vigilant eye out for any opportune blog post spin.

Muppet Treasure Island

11. You “like” and “favorite” ALL of your own social media posts.

Austin Powers

12. You start to wonder why you know so much about “heavy gauge thermoforming” – and other client industry jargon.

Star Wars

13. You keep several long tail keywords as pets. Super low maintenance! And they never shed on the couch.

Dark Knight

14. You begin optimizing EVERYTHING POSSIBLE. It starts with the innocent subject line of an email to your Dad. Next thing you know, you’re optimizing the laundry, the refrigerator, the way you back your car out of your driveway… Sure, that doesn’t even make sense – but you’re somehow optimizing them anyway!! 


15. TOFU is no longer just a protein-rich substitute for meat. Hipsters everywhere are freaking out!

The Princess Bride

16. You value link love far beyond actual love. Pssh, who needs a love-life when you have a bajillion inbound links??

Devil Wears Prada

17. But let’s be honest – you’ll give your phone number to anyone who can craft a genius lead nurturing campaign. *swoon*

Jerry Maguire

18. You monogrammed your L.L. Bean backpack with an acronym like SEO, CRM, B2B or COS. Because your initials are so blasé in comparison.

Fight Club

19. Members of your marketing and sales teams are best friends. In fact, you’ve even caught them doing secret handshakes and planning happy hours when they think no one’s looking.


20. You’ve built an elaborate shrine in your office, dedicated to none other than your marketing automation software.

X-Men: First Class

21. You’ve published more landing pages than you can count. You literally can’t count them – without assistance from your trusty website analytics report, that is. *wink

Pirates of the Caribbean

22. When your visitor-to-lead conversion rates dramatically increase, passersby mistake you for having won the lottery.

Willy Wonka

23. Your borderline desperate need to utterly delight everyone you meet has your mother seriously concerned about your mental well-being. 

Mean Girls

24. You casually slip phrases like “Oh, I bet it’d be so cool if you shared this on Facebook” and “Why not ‘plus 1’ that post?? Looks good to me…” into conversation with friends in a “subtle” attempt to get them to evangelize your business.


25. You’d feel both insulted and embarrassed if a peer snidely pointed out, “Umm, your Call-to-Action isn’t relevant to your blog post topic… Yikes…” And of course, you’d immediately change it.

Ferris Bueller's Day Off

26. Road rage? Nah. The only traffic you care about is the traffic to your website. 

Finding Nemo

27. Now if only you could repurpose those old VHS home videos into SlideShare presentations and webinar content for next year’s family reunion.

Back to the Future

28. You’re obsessed with HubSpot. OBSESSED.

Lord of the Rings

29. You would skip your cousin’s wedding in a heartbeat in order to attend INBOUND. Because it’s the highlight of your social calendar year.

Harry Potter

30. You think you’re a badass. Or at least a marketing badass.


If you are not yet showing any of these inbound marketing symptoms, just you wait. Give it a few more weeks and you’ll be optimizing image ALT text and tweeting about Content Marketing Institute’s latest industry trends report. There is… no escape.

Need help putting together your own inbound marketing strategy? Drop us a line or give us a call. We’re always here to help!

Free Download: The Inbound Marketing Campaign Checklist

About the Author

Oren Smith | Marketing Manager
Oren Smith, Marketing Manager

Oren Smith—our resident Marketing Manager and data geek... *ahem* expert—has been heading up PMG's marketing for 5+ years. Between stretches of content writing and inbound strategy, you might find him planning his next adventure abroad or enjoying a good, old-fashioned lobster roll.

 Tags: HubSpot Inbound Marketing

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