Whew! The holiday buying frenzy is in full swing, and we’ve survived both Black Friday and Cyber Monday. Did you score any great bargains? Any must-have electronics or gotta-have-it kitchen gadgets?
If you answered yes, you’ve indirectly helped to support the industrial manufacturing sector. After all, someone has to build the circuit boards for those laptops and bearings for those high-end mixers. Because if you build it, they will come ― or will they?
Have you ever wondered how manufacturing buyers and suppliers find each other? Which industrial marketing resources do they depend on to source components, research trends, track competitors and promote their brand? This is a topic that we think about pretty much all the time here at PMG (one way to pass the long hours in those Black Friday lines!). Some might even say that we wrote the book on industrial marketing.
Today we want to share a list of top industrial marketing resources – our destinations for data discovery on B2B manufacturing industries. Given that “industrial marketing” is a broad topic encompassing literally hundreds of industries, ours is a general list. For marketing advice specific to your industrial niche, connect with the B2B industrial marketing experts.
Before you make any marketing move, you need a baseline understanding of your ideal buyer. Check out these resources for demographic data and other information for developing buyer personas:
- ThomasNet ( @ThomasNet) ThomasNet began as The Thomas Register of American Manufactures way back in 1898, and remains a reliable source of industry articles, product specs, company profiles and other resources for matching industrial buyers and certified suppliers. The company’s Industrial Marketing Blog is a great resource for industrial marketing tips.
- Hoover’s ( @Hoovers) Hoover’s offers business data from the “world’s largest” database of 85 million companies and 900 industry segments. Here you can research critical trends and review key analytics.
- IHS Engineering ( @Engineering_360) IHS presents technical information and industry insight with a global focus. They offer an extensive database of industry standards and reference materials ranging from research and design to manufacturing and repair. Browse IHS Engineering360 for competitive product details and problem-solving tools.
The industrial manufacturing segment is anything but stagnant; check out these key publications to stay current on new manufacturing and engineering trends:
- Industry Week ( @IndustryWeek) Industry week delivers key insights to advance B2B manufacturing, including operations, finance, technology and supply chain logistics. We like their annual ranking of the 50 best US manufacturers.
- Design News ( @DesignNews) Want to connect with design engineers in the manufacturing space? This online magazine features application articles, webinars and other educational resources. And their engineering blog covers timely design topics.
There’s no denying the power of blogging and social media for building a brand. In fact, statistics cite that 63% of engineers and other technical professionals have LinkedIn accounts.*
- SlideShare for Manufacturing Industry ( @SlideShare) Did you know that SlideShare is part of the LinkedIn family? We like SlideShare as both an educational and a promotional tool for technical audiences. Have a complex topic you need to explain quickly? Simply turn your infographics and slides into short presentations.
- NIST/MEP ( @NIST_MEP) NIST/MEP is a division of the National Standards and Testing (US Department of Commerce), and is dedicated to helping SME manufacturers enhance performance. Need to reach industry partners? You’ll find them here. We also like their Manufacturing Innovation Blog to follow industry trends.
Have we covered your favorite industrial marketing resource? Where do you like to research to build your brand? Share your own top picks in the comments below!
*Social Media Use in the Industrial Sector IHS Global Spec Digital Media 2014