Keeping up with social media updates can be difficult for both users and companies alike. Popular social channels like Facebook, Twitter, and Instagram continually roll out new features that are often being revamped. In order to use these marketing resources effectively, it’s imperative that you keep up with the changes while they’re happening. This article highlights three key changes on Facebook and Instagram that you may have overlooked.
1. Utilize Instagram Account Switching to Manage Multiple Pages
In early 2016, Instagram announced account switching. This feature is intended for users (both business and personal accounts) who have multiple profiles. Previously users had to log in and out every time they wanted to switch to a different account. Well you can say goodbye to that annoying amount of time staring at the login screen.
Now it’s as simple as a press of a button to switch between your business and personal accounts. Or, if you’re a social media manager and you manage multiple pages, this feature will allow you to easily post and manage up to 5 accounts.
To access this, first you click the three dots in the top right corner of the screen to access your Settings. Then you scroll down until you see Add Account. From there, you just login as you would normally do and *voila*—you’re all set up for account switching.
To switch between profiles, all you need to do is click the circle with your profile image in the bottom right-hand corner and all your linked accounts will pop up. Or, here are the instructions directly from Instagram’s help center.
2. Double Check Your Facebook Age Restrictions
A client recently approach me with a social media dilemma – their Facebook page wasn’t showing up in Google search. There are steps you can take to be sure your profile is optimized for search, but optimization didn’t seem to be this issue in this instance. After a thorough review of their Facebook page, I found the culprit... they had turned on the ‘over 18’ age settings.
On Facebook, you can set up your account so that it can only be viewed by people over the age of thirteen or eighteen. There are various legitimate reasons for utilizing Facebook age restrictions. If your page is set up to promote tobacco products, gambling, or other types of adult products and activities, age settings make sense.
Facebook age restrictions seemed to be the perfect solution for my client in financial services that exclusively works with clients over the age of eighteen. However, Facebook didn’t make this setting to help businesses isolate the right ‘type’ of clients, but to identify which pages were inappropriate for younger audiences. Therefore, by placing your settings to eighteen and above, you’re in fact telling Facebook that your page content is not appropriate for all ages, which signals to Google that your page shouldn’t be indexed in search.
Here are the directions to add or edit age restrictions from Facebook support:
First, to add or edit age restrictions for your Page, you'll need to be an admin. If you're already an admin:
- Click Settings at the top of your Page.
- From General, click Age Restrictions.
- Select the age group that should see your Page.
- Click Save Changes.
3. Promoting Events on Facebook Local
Facebook has begun taking on apps like Yelp, Foursquare, and Eventbrite with their new app Facebook Local. During the fall of 2017, Facebook launched this dedicated app for local events and businesses. Mark Zuckerberg described Facebook Local as an app with ‘civic engagement' and 'community inclusion’ as a new focus.
Now what does that mean for B2B businesses? Facebook uses its own graphs and analytics to show where Facebook users are going and what events they’re attending. If more people are checking in at your events or in your office, then you’ll be listed higher in the app, thereby garnering your business more attention from potential customers.
It’s probably safe to assume that your B2B business holds or attends events in some form or function. The B2B Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America study shows that 56% of B2B businesses use in-person events to distribute their content or product. If you're using events as a part of your marketing strategy, be sure to promote events on Facebook and make good use of the Facebook Local app.
To read more about Facebook Local check out these helpful resources:
- Here's How to Use Facebook Local, the Company's Newly Relaunched Events App (Business Insider)
- Facebook Just Launched a Stand-Alone App for Events That Could Spell Bad News for Foursquare and Yelp (AdWeek)
Grow Your Social Skills in 2018!
The new year is the perfect opportunity to read up on social media changes and updates. The easiest way to stay current is to dig in and get to posting. I have found the best way to learn is through experimentation and practice. Don’t be afraid to explore new social techniques and strategies. And, if you find yourself needing help, don’t hesitate to reach out to us. What tactics or techniques did you miss last year? Share them with us in the comments!