If you’re a SaaS business owner, you likely have two things on your mind, pretty much constantly: growth and retention. In order for your business to succeed, you need to sustain positive growth while simultaneously keeping customers loyal. Does a SaaS content marketing agency play into your strategy? It should, despite any hangups you may have about the cost.
In this day and age, content marketing is king and crucial to accelerating growth. Hiring a SaaS content marketing agency aligns your business with content experts who can handle all aspects of your content marketing strategy, including:
A SaaS content marketing agency can also take a deep dive into your analytics, lead scoring, and buyer personas. The agency can also repurpose any existing content you may already have, making it both stronger and tailored for search engine optimization (SEO). Successful content strategy for SaaS companies also includes trial campaigns, pricing pages, video demos, and testimonials. These visuals are an important part of attracting and converting new customers.
When a potential customer spends time on your website, reading your content can inform them about your product and industry, and also familiarize them with your business. The more content they interact with, the more chances you’ll have to connect with them, potentially leading them into and through your customer acquisition funnel.
Hiring a SaaS content marketing agency can help your SaaS company thrive by helping existing and potential customers understand your business and why they need your SaaS service. Having strong content on your website has many benefits, including:
SaaS content marketing is all about building a strong relationship with your clients, so you can retain them as long as possible. Radio silence doesn’t foster great relations. Having strong content does, and gives you credibility. Having informative, pertinent, and smart content—on your website and in email newsletters—shows your clients that you’re an expert in the field. It also builds brand loyalty by showing clients that you’re always there, waiting in the wings to help solve their problems.
Having a SaaS content marketing agency onboard to conceive and execute a content marketing strategy means you can almost immediately start reaping the benefits and growing your customer base. If you’re considering the best areas to spend money to grow your business, don’t overlook the power of content marketing for SaaS. It is money well-spent.
We know that customer retention is one of the key elements of having a successful subscription-based SaaS company. To market successfully, you’ll want to know your customer retention rate, customer churn rate, revenue retention rate, customer lifetime value, monthly recurring revenue, and revenue churn rate.
That’s a lot of rates to know! Hiring a SaaS content marketing agency can help you stay on top of the dizzying amount of metrics that go into retaining customers. The insights you’ll gain into who your customers are and what drives their behavior can really help your company narrow in on the best sales practices to drive both growth and retention.
If retention is an afterthought of new growth at your company, read more about customer retention in this blog about building retention and reducing churn for SaaS companies.
There are hundreds of marketing agencies out there, but they won’t all be suited to your brand. When choosing a SaaS marketing agency, you’ll want to find an agency that’s experienced in marketing software like yours. At the very least, the agency you choose should have experienced technical writers who can understand your technology’s value inside and out. If you’re a B2B company, you’ll want to make sure the agency you choose has experience in that sector. There can be significant differences between B2C and B2B content strategy.
Another factor to consider when deciding whether to hire a SaaS content marketing agency is how that agency would fit into your current organizational structure. Outsourcing spares your team bandwidth to focus on your tech and making sales, plus you’ll get to skip the effort of growing an in-house marketing department.
If you already have an in-house marketing team, working with a SaaS content marketing agency can supplement that work, increasing your content production and analytic insights. A full agency can provide much more value for your money than a simple blog writing service. The right agency will integrate with your team, working as a partner.
There’s a lot that goes into content marketing. Instead of guessing what will work, leave those decisions to a tried-and-true SaaS content marketing agency with a track record of success. You’ll work with a team of people who can really hone in on what your content marketing strategy is lacking, and how to turn it in the right direction.
The PMG team is experienced and passionate about marketing SaaS to clients like yours. We have a roster of talented content strategists and technical writers who can work with you to understand your technology and communicate the value it provides.
If you’re considering hiring a SaaS content marketing agency to help your business, we’d love to talk to you. Book a meeting with us to chat. We can’t wait to hear more about your business.
Abby Kaufman is a senior writer with years of experience in newspaper, magazine, and content writing. She can also recite the alphabet backwards, a skill she's hoping will come in handy sometime.
Tags: Outsourced Marketing