At the ripe age of 11, Twitter is a senior in the world of social media! While it’s not the hottest network in town in terms of numbers, it’s hanging in with 313 million active users sending around 500 million tweets every day! Let’s take a quick look at some meaningful stats about the Twitterverse, provided by Hootsuite:
As B2B marketers for the SMB community, this is powerful information worthy of our attention. In fact, most of the companies we work with are on Twitter, and they're interested in getting more out of the channel. Which brings us to the focus of this post—how engaging with Influencers can enhance your Twitter marketing strategy.
An 'influencer' is a person who's widely considered to be a thought leader in their field, and who also has a strong following and actively engages with those followers. Twitter influencers are considered powerful and coveted social media users because of both their reach and the value of their audience.
Engaging with industry influencers can have a huge impact on your Twitter success. Let’s review some of the ways they can help:
The Twitterverse is humungous! Setting some parameters before you dive in will help organize your efforts and keep you from being overwhelmed.
First, as with any component of your marketing strategy, it's critical to define your target audience. On which verticals do you want to focus? Start with one or two priorities, and then expand as time permits.
Then select the type of people you think could help your cause and that could also potentially be interested in you. What's in it for the influencer? A mutually beneficial relationship is optimal.
Finally, what are you hoping to get out of your influencer marketing efforts? If all three of these considerations mesh with each other, it's time to make it happen!
Now that we know why we want to engage with influencers and the types of influencers in which we're interested, how do we go about it? Consider the following strategies and tools:
Once you’ve found influencers that could have a great impact on your marketing, let’s start building those relationships!
Be sure to consider incorporating influencers into your Twitter marketing strategy as a long-term initiative. At the heart of influencer marketing is relationships, and those need to be nurtured over time. Whatever strategies and tactics you employ, be sure to revisit and engage often.
For more tips on engaging with industry influencers, check out our article How to Find Bloggers in Your Industry – and Interact with Them! Have other tips? Share in the comments below!
Alysa Wax, PMG Director of Client Operations, thrives on helping her clients and PMG grow. She does this by understanding and sharing the vertical function marketing has in modern businesses. During her blogging time, she can usually be found integrating business and personal experience into her writing.
Tags: Social Media Marketing