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Inbound Marketing: The 411 on Website Calls to Action

Written by Sophia Lombreglia on January 31, 2013

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CTAsEven businesses with the most attractive, entertaining or informative websites can forget about a small but important detail: inviting visitors to take action and move through the sales funnel.

It’s not enough to provide a tab with your contact info and hours of operation. Expecting your prospects to come to you is expecting too much –– your website should cater to your visitors, so make it easy for them to reach out to you. And the more ways they can do this throughout all of your content marketing, the better.

Calls to Action should appear on every page and cater to various stages of your sales cycle – some people may be looking for education while others will be more sales ready.  Including ebooks, checklists, videos and blogs that encourage downloads and comments will enable your visitors to engage with your business and allow you to build a relationship with them.

When interacting with your prospects and clients, availability is key. Live chat, timely email responses and contact phone numbers are just a few of the ways you can support your visitors. These efforts will increase your chances of gaining leads and closing new deals with clients.

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Topics: Inbound Marketing, Content Marketing