Before you begin B2B social media marketing it’s important to identify what exactly you want to market and how to reach the appropriate audience, to know the products and services you will concentrate on promoting with social media and the keywords people use to find them.
Think about starting with only a few services and then finding corresponding longtail keywords –– longer phrases with fewer searches that are therefore less competitive but attract more qualified searchers. These keywords will help you and your prospects find each other. They will also help your company find existing online communities that you can then join using your blog, LinkedIn profile, etc.
Find your audience first. Although Facebook, Twitter and LinkedIn are some of the most popular social media tools, your audience may not be active there. When you understand where your audience participates most you will avoid wasting time on other sites.
It’s also important to know how your competitors reach your audience. Use the Internet to your advantage and research how other organizations in your field use social media marketing.