Marketing a business today requires much more than printing a brochure and building a simple website. You now need to figure out how your company can leverage social media, mobile devices, content marketing and many other strategies. Where you could once bring on one marketing manager successfully, you now need several specialists to create and sustain the kind of marketing that will make you money. It's no wonder many entrepreneurial organizations are grappling with how to create and manage a marketing team.
Here are 4 benefits your company can expect to achieve by outsourcing its marketing, even partially.
1. A Fresh Perspective
You and your employees are so close to your business, living and breathing it every day. An outsourced marketing expert can bring a valuable outside perspective to your company that leads to fresh ideas and programs that drive business. And because your outsourced experts are also working with other firms and industries, they bring best marketing practices from other industries into yours with great success.
2. More for Your Money
Outsourcing your marketing allows you to have one point of contact that brings multiple marketing skill sets to the table. So for the cost of hiring, paying and providing benefits for one full time marketing director who brings one set of skills and experience, you can have an entire team of specialists working for you.
The beauty of outsourcing your marketing is that it’s there when you need it, gone when you don’t. There naturally will be times when your firm needs to pay a lot of attention to marketing – often at the end of the year as you plan for the coming one, maybe when you are rebranding your company or building a new website – and there will be times when simply maintaining your website, sending your newsletter and updating your social media sites will be sufficient. When you have an outsourced marketing team, your marketing staff, and its costs, can be expanded or contracted to accommodate your business cycles.
Do you forget about marketing during your busy season, only to return to it during your slower time of year? You are not alone. Many entrepreneurs fall into the trap of paying attention to their marketing only when sales are down, business is slow or they are doing something specific – launching a product, entering a new market, building a new website – that requires a concentrated effort. But if you fail to make your marketing an ongoing priority, it will fail to serve you well. An outsourced firm can help to ensure that your marketing hums along consistently, even during your busiest times.
Think outsourcing your marketing may be the right decision for your company? Check out our 7 Signs You're Ready to Outsource Your Marketing.