We love marketing quick wins – those tangible, tactical and oh so practical marketing tasks that are relatively easy to implement and can yield great results.
Although there are rarely any shortcuts to better marketing, layering quick, short-term wins within your longer-term marketing strategy can really help push things forward toward your desired result.
While there are many scenarios that may call for leveraging quick win marketing tactics, the most common revolve around increasing website traffic and converting visitors into leads. Other common quick win goals include transitioning marketing qualified leads (MQLs) into sales qualified leads (SQLs), re-engaging an existing (but quiet) database, and beefing up your social media presence.
In this post, we'll dive a little deeper into what you can do to achieve the two most common goals: driving higher quality website traffic and generating more leads.
Optimizing your website for search engines is one of the most important things you can do to drive traffic to your site. While SEO is dramatically changing and the overall user experience is critical to appeasing Google, deploying the right on-page optimization techniques can still help users find your web pages and identify the value you offer, particularly if you work in a niche industry.
Helpful website optimization techniques include:
Being active on social will also help drive traffic to your site. In fact, fifty-eight percent of marketers using social media report improved search rankings. Review your current inventory of resources (blogs, white papers, case studies, eBooks) and re-promote them on social networks:
Invest in PPC (pay-per-click) advertising. While it's not a replacement for site optimization, consider Google AdWords if you're looking for instant search engine visibility, traffic flowing to your site and increased lead generation. According to Google, when done correctly, businesses generally make an average of $2 for every $1 they spend on AdWords. Interested in learning more about how PPC can help drive traffic to your site? Check out these resources.
Gate resources behind a form. Creating landing pages with forms to gate your resources (i.e. white papers, recorded webinars, calculators, eBooks, etc.) is a great way to grow your email database and convert site visitors into leads.
When you "gate" content, you're asking your visitors to provide personal information like their email address before they can download a specific offer. Therefore, only gate content that has a successful value exchange, where the content is considered valuable enough that a prospect will be comfortable with giving up their information.
Refresh or repackage existing resources / content. Conduct an inventory of all your current content resources. You likely have a lot more available at your disposal than you think! This can include site content, blogs, webinars, sales presentations, videos, etc. Consider using this existing content to create new lead generation offers. Perhaps you can batch several resources and offer a downloadable “toolkit” or bundle a compilation of related blogs and spruce it up with a fresh design to create a white paper resource.
Review you current CTAs. Whether your Call-to-Action appears as a simple button, a line of text or an image, effective CTAs can have a tremendous impact on your lead generation efforts by providing visitors with purposeful direction. If you don’t have CTAs on your site, create some – and if you're already leveraging CTAs, consider these small changes to dramatically increase conversions.
Need help with implementing any of these quick win marketing tactics? Looking for a little more advice? Connect with our team today, and we can chat about your current marketing program.
Tracey MacDonald has been Senior Account Manager at PMG since July of 2015. She’s a strategy, sales, technology and SaaS ninja, and loves to write about sales and marketing integration (as ninjas do). While she’s fighting off the evil forces of low SEO rankings and poor marketing strategy, she somehow finds the time to write blogs – and loves hearing from readers. So, if you want to know more, let her know!