Whenever you publish a new blog post, it’s important to take some time to share it with your followers. Especially when you consider that 57% of businesses have actually acquired a customer through their company blog!
Sure, visitors may stumble upon your one of your posts via organic search or while traversing your website for information, but the key point is to make your business blog as accessible and user-friendly as possible. And it’s actually fairly simple to do so with a little planning.
There are so many ways you can showcase your content – the options are practically limitless. But to get started, check out these 15 ideas you can use to promote your small business blog:
1. Subscription options
Perhaps the most obvious sharing method is to provide an option to subscribe to your blog via email, typically with a short form field and the click of a button. But readers always appreciate choices. If your blogging platform allows for it, offer your subscribers a daily, weekly or monthly blog update. That way the reader can receive notifications at his or her convenience.
2. Social media channels
If you haven’t created a Twitter or LinkedIn company page, consider setting these up sooner than later. According to BIA/Kelsey, 52% of U.S. small businesses use social media to promote their companies. Not only is social media an easy way to pick up industry news and follow influencers, it’s the quickest way to promote your own content on a large scale. Depending on your business, Facebook and other platforms may be appropriate, as well. Check out “Choosing Social Media Channels for Your Business” for additional tips. Moreover, you can also take advantage of free user-friendly design tools like Canva to make your social posts pop!
3. Company newsletter
Does your business send out a monthly or quarterly e-newsletter to a mailing list of prospects or contacts? Try incorporating a section dedicated to recent or featured blog posts. Or consider a “Best of Blog” email every 6 months that highlights your top performing posts.
4. Email signature
Add a link to your small business blog in your email signature (and have your colleagues do the same!). It may not have a 100% click-through rate, but it certainly can’t hurt!
5. Lead nurturing campaign
When a prospect fills out a form on your website in exchange for a piece of content, they effectively become a lead. This lead should then be moved into a lead nurturing email workflow. If leads are simply seeking more information about your company or they’re hovering at the top of your sales funnel, consider sending an educational email as the first step of your workflow. Offer some helpful related blog posts you’ve written to better introduce the company and start building more trust with your reader.
6. Website navigation
Be sure to integrate your blog into your website’s navigation bar. There should be a tab on this bar that you solely dedicate to your blog. You may also want to include it in a drop-down menu under a Resources tab if applicable. B2B Marketing Tips is one of PMG’s most visited pages, and a lot of that traffic comes from the website navigation!
7. Internal links
Similarly, including links throughout your website to blog posts relevant to the content on those pages is an easy way to drive traffic to your blog. And when you mention the subject of one of your previous posts in a new entry, include an internal link from that new entry to the relevant information – with the anchor text highlighting the keyword for which you optimized that previous post.
8. Blog directories
For example, Bloggeries.com is a great user-driven directory to check out. But there are so many websites offering similar services. Some are free; others are paid. It’s just important that you filter out the bad eggs. The directories you join should be credible and need to have a solid authority score.
9. Thank You pages
When someone submits a form on your website, it’s best practice to redirect that user to a Thank You page. These pages are not only great real estate for presenting additional offers, but they also provide space for serving up more information related to the resource he or she just downloaded. A Thank You page is a perfect place to link to a blog post (and an easy way to keep that prospect on your website).
10. Out-of-Office reply
Going on vacation? How about including a link to the company blog and other helpful resources in an auto-response email for the prospect to check out while you’re away? Provided that the email isn’t urgent, they might be likely to click on the link.
11. Social sharing buttons
Don’t forget to implement social sharing buttons at the bottom of your blog posts. With a little coding, you can make it very easy for readers to share your articles via their own social channels. Again, the convenience factor plays a role in social sharing. Make it as simple as possible for the people who gobble up your content to broadcast it on your behalf!
Attaching a Click-to-Tweet link to a wow-worthy stat or quote from your blog post enables readers to quickly tweet it out to their followers with a link back to your site. What’s even better is that readers can opt to use a default customized post you’ve already set up for them.
13. Guest bloggers
If you enjoy reading blog posts by a particular influencer or author, don’t be shy! Let them know you enjoy their writing, leave comments, and share the material with others. Perhaps somewhere down the line, you can approach this blogger with an idea for a guest blog post that will resonate with his or her audience. This could even lead to a guest blogging partnership that consistently drives more eyes to your wonderful work! After all, blogging is about engaging and participating in a community.
14. eBooks and white papers
Further leverage your downloadable resources by strategically including links to blog posts that expand on a keyword or topic in the document.
15. Content syndication networks
Last but not least, these websites (similar to ad networks offering pay-per-click campaigns) specifically focus on promoting content such as blog posts and news articles. You can submit your blog for approval to sites such as Outbrain or Zemanta and have your posts syndicated across a network of thousands of publishers, potentially generating lots of new qualified traffic to your website.
Looking for more tips and ideas for pumping up your small business blog? Feel free to reach out! As always, please let us know if you have questions. Our PMG Team is happy to help.