Going Marketing-Green – Recycling Old Content into a New Offer
With that momentum, PMG and Timlin recycled some of Timlin’s existing content on governance and our content team rewrote, edited, and designed the SharePoint Governance white paper.
With well-placed CTAs in our tool belt and social media promotion as our tactic of choice, the PMG team and Timlin were able to produce some impressive results.

After launching our promotion strategy, the white paper's landing page received 81 submissions, boasting a 31% conversion rate. 23 of those submissions were new contacts, and 62 came from social media alone. (The rest came from email marketing and direct traffic sources).

We also worked on a second offer, a white paper on Maximizing Office 365 that received fewer downloads but actually helped improve their site rank using in-depth keyword research and on-page optimization techniques:
So how did PMG do it differently?
Better content.
Greater visibility.
More opportunities to generate new contacts.
Timlin Enterprises already had pieces of solid content for us to work with. What PMG did was dissect and understand the importance of what they had already created – and see where it could go.
We dove right in and maximized existing content to increase visibility, and Timlin now has better lead gen opportunities, as well as more ways to educate their prospects. Plus, they can bask in the glory of white paper downloads and site visits from qualified traffic. Sounds good, right?