Precision Marketing Group (PMG) has an immediate, awesome, position available for a skilled B2B lead gen strategist with:
This is a full-time virtual/work-from-home position.
We are a Boston-based, women-owned agency that provides strategic consulting/training and delivers outsourced marketing services to B2B organizations from a variety of industries, with a particular strength in manufacturing, technology/SaaS, professional services, and architecture/engineering/construction (AEC).
Working with PMG, you’ll join a talented team of professionals and enjoy:
For this position, you need to be especially strong in developing the marketing strategy behind a paid ad campaign. The best candidates will view themselves as a strong marketer, not just someone who understands the technical side of pay-per-click ad platforms.
Developing the marketing strategy includes understanding the nature of the client’s product/service to determine what type of keywords or audiences would work best and what value propositions to promote in the ads.
We have a team of people who can do keyword research, write ads, build the campaigns and oversee the project management minutia. We need someone who will provide direction to the team members to ensure the highest potential for campaign success.
The preferred would be experienced in a client-facing role, not only from a reporting standpoint but also in extracting and clarifying needed info from the client to ensure a successful campaign.
In addition, the candidate would be doing the ongoing campaign review/analysis, recommending optimization adjustments to improve the campaign, and some client facing reporting.
The candidate would be working alongside two other paid search/social strategists who would be available to discuss ideas for both campaign design and optimization. We believe there is power in collaboration.
And because we are looking for more than just a set of professional skills, we invite you to respond if the following characteristics describe you as a person:
Must be able to work virtually. Access to reliable, high speed Internet. Company laptop to be provided.