61% OF PRIORITY KEYWORDS ON FIRST 2 GOOGLE SERPs

The Situation

Achieve Test Prep offers credit-by-exam prep programs that help students test out of college courses, thus facilitating transfer credits – which are easier, cheaper, and less time-consuming than traditional coursework. While most popular with nursing students, Achieve also offers many general education courses in order to help a wide range of students. But what they needed was to find ways to rank more efficiently on Google for those targeted nursing pages. Enter PMG.

The PMG and ATP teams decided that it was time to do a website keyword revamp to up organic search rankings. ATP’s goal of reaching as many students searching for alternative college options would fall short if they wouldn’t show up on Page #1 of Google. So then we began to do research.

The Approach

The PMG team knew that identifying keywords would be low-hanging fruit for ATP to increase visibility. Doing in-depth, high-volume keyword research would allow for each new page or updated page on ATP’s website to locally reach as many people as possible.

In our research, PMG discovered that ATP was successfully ranking for geo-modified words – for example, phrases with locations like “Alabama” tagged onto them. Some had high search volume, some had low search volume, but almost all of them were generating visits. We knew if we maximized that geo-modified keyword optimization, it might actually improve visits overall. So we got to work.

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