Does your website turn visitors into customers... or does it turn them off?
Just like your best sales person, your web site should help your organization bring in leads and close new business. It should also be a valuable resource for your current customers. If your site is not working as hard as it should, then it needs some attention.
But wait - before you invest one more dime into your site, you need to know that you are heading in the right direction. A full assessment of your current site can help you leverage what's good about your site and fix what's wrong, so that you make the changes you really need to drive business.
Precision Marketing Group's Website Marketing Assessment provides specific tips and ideas on changes you can make to your site right now. And you may be surprised to learn that it's not all about optimization. Sure, our Assessment covers keyword analysis, linking strategies and Pay-Per-Click recommendations, but you also receive:
- Tips on how to engage your customer - and how to get them to engage with you
- Recommendations on how to structure your site so it is easy for visitors to see the value you deliver
- Strategies for communicating your message in a way that makes people want to buy from you
- Techniques to ensure that when your social media efforts drive people to your site, they find what they're looking for
Your Website Marketing Assessment delivers the perfect combination of creative and technical strategies - we even prioritize the recommendations so you can plan which changes will deliver the fastest results. If you choose, Precision Marketing Group can then implement the changes for you. If you have existing web resources, simply give them the Assessment and they'll be on their way.
Included in your Website Marketing Assessment:
Front End Analysis
- Messaging and brand review
- Page-by-page marketing analysis of your current site
- Recommendations on site architecture and navigation
- Competitor site "quick" review
Back End Analysis
Precision Marketing Group partners with Ask-Susan to deliver detailed back end analysis and recommendations of your site.
- Keyword analysis that drives search engine optimization and Pay Per Click (PPC) recommendations
- Review of analytics (if available)
- External link evaluation
- Competitive site review
You receive a full Assessment that includes the following reports:
- Website Message Evaluation (See Sample)
- Website Marketing Assessment (See Sample)
- Recommendations Check List - a specific, list of actionable items customized for your firm
- Summary Presentation - delivered live to facilitate discussions and next step decisions
So are you ready to see what your site is doing right...and wrong...and more importantly, what you can do about it?
Don't let your site sit stagnant another day - fill out the form to get started on your Website Marketing Assessment!