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Marketing News
August 2008
PMG completes telemarketing campaign for Management Mentors' newest product: Mentor Quest.
July 2008
PMG assists in launch of Management Mentors' newest product: Mentor-Quest.
PMG welcomes new client Culbert Healthcare Solutions, which is based in Woburn, Mass. PMG will be creating a capabilities brochure and five data sheets.
PMG issues press release in support of the launch of Management Mentors' new product: Mentor-Quest. In addition, PMG helps conduct beta testing for product.
PMG delivers in-depth client case study to Rosemary Porto of Luxury Kitchen. In addition, PMG writes copy for Luxury Kitchen ad that will be appearing in the 2009 Boston Design Guide.
June 2008
PMG hosts and leads first of a series of webinars for members of the Federation of Exchange Accommodators. Webinar titled: "Effective Online Marketing: Assessing Your Website."
PMG writes pitch that secures article for Jennessa Durrani of Celebrate! in Boston Business Journal: "5 Mistakes To Avoid While Planning Events."
Susan LaPlante-Dube and Maureen Condon co-author an article on virtual organizations for The Boston Herald.com's "Business Today."
PMG welcomes 1031 Investment Services as new client. PMG will conduct client interviews, craft key messages, and write and launch website.
PMG researches, writes, and designs case studies for ThermoFab.
May 2008
PMG writes and designs 2-page ad for Tristar that will appear in May issue of Machine Design.
PMG devlops PR pitches for Gary Gillis, former Channel 7 sports anchor in Boston and now co-owner of Last Minute Productions.
PMG develops white paper for Dovetail Internet Technologies. White paper focused towards Dovetail's manufacturing clients.
PMG welcomes Basnett Heating & Plumbing as a client. PMG to do PR and marketing/messaging.
April 2008
PMG's client--Choice Care Card--launches its new company site. PMG handled the SEO development.
PMG attends Federation of Exchange Accommodators Conference in Atlanta.
PMG develops marketing plan for Management Mentors' launch of Mentor-Quest.
PMG welcomes new client--Sullivan Benefits--for website development, SEO, and messaging.
PMG secures three blog articles for Tables of Content on mywedding.com.
March 2008
PMG creates collateral materials for Synergistics' appearance at the ER Security Solution tradeshow. PMG develops banners and flyers.
PMG develops direct mail campaign for Livingston & Haynes Investment Advisors.
PMG welcomes new client--Luxury Kitchen--for website development, PR, and marketing.
PMG featured in Women's Business.
PMG creates Tables of Content ads for placement in Opera House playbills and LaBella Bride.
PMG delivers SEO research to Tournament Headquarters.
PMG assists Management Mentors in the launch of its newest product--MentoringComplete-- including a Constant Contact email blast that resulted in 8 demo requests within the first couple of hours.
February 2008
PMG creates banner's for CommunitySecure to use at upcoming tradeshow.
PMG places expert article for TriStar Plastics in The IAPD Magazine. In addition, PMG writes TriStar's monthly Shooting Star electronic newsletter.
PMG delivers SEO research to Westchester Mortgage for its company website.
PMG secures Tables of Content an article in MyWeddings.com's blog.
PMG launches CommunitySecure website for Millennium Group and prepares CommunitySecure for its first big trade show.
January 2008
PMG coordinated efforts to design a trade show booth for Dovetail Internet Technologies for the ABA Winter Marketing Conference that was held in New Castle, NH. PMG also wrote a case study on Dovetail's client, Community Bank, and PMG launched Dovetail's new electronic newlsetter.
PMG secured opportunity for Tables of Content to be regular blogger at www.mywedding.com.
PMG coordinates and prepares trade show marketing materials for the Millennium Group's new product--Community Secure. Trade show results in many viable leads, and Millennium's trade show presence is applauded.
PMG helped guide its client, Federation of Exchange Accomodators (FEA), to participate in the American Farm Bureau Federation Annual Conference, and the efforts helped secure an influential news release about FEA.
PMG delivers new website copy to Premier POS. Copy is optimized with a focus on its new message. Within days of copy going live, Premier POS receives increased traffic and requests for product demos. In addition, PMG delivers Premier with a marketing plan for 2008.
PMG's email campaign for Management Mentors' new product--MentoringComplete--results in the request for 10 demos within 48 hours.
PMG conducts client interviews for Redmond Design Group.
PMG creates and launches monthly newsletter for Tournament Headquarters.
PMG wins 6 International Marcom Awards.
PMG lands new client, Litos Advertising. PMG will do SEO research for a new service offering from Litos.
December 2007
PK Walsh hires PMG for help with SBA Award application.
PMG secured photo op of Tables of Content Catering spread for December 2008 LaBella Bride magazine. In addition, PMG wrote and designed a promotional postcard for TOC to use at Bloomingdales Wedding registry
PMG launches 12-month direct mail campaign for Livingston & Haynes Investment Advisors.
PMG writes copy for Dav-Tech Plating's new website.
PMG welcomes Fluorolite Plastics as a new client. PMG will develop a marketing plan and messaging for Fluorolite, which makes lenses for lighting units.
PMG conducts extensive client interviews for PremierPOS.
PMG welcomes new consultant, Donna Kaufman.
PMG launches new website for Millennium Group.
November 2007
After receiving solids results from PMG's PR and marketing efforts during '07, Federation of Exchange Accommodators (FEA) has asked PMG to head up and expand its marketing for 2008. FEA has enjoyed increased positive exposure in myriad publications, including Bloomberg Business News, Worldpress.com, All Business.com, and NetLease Forum. In addition, PMG created marketing tools for FEA participants to use at trade shows.
PMG welcomes Texas-based PremierPOS as a client. PMG will conduct client interviews, develop core message, and rewrite company's website.
PMG creates holiday card for Tables of Content to send to its clients. In addition, PMG works on TOC's "Women Executive" campaign, which immediately results in six orders.
PMG developing 2008 editorial calendar for Fitting Fitness In's monthly newsletter.
PMG lands Catherine Shanahan of Shanahan Sound & Electronics a bylined article in Sound & Communications magazine.
October 2007
PMG secures ThermoFab an expert article in Advanced Materials & Processes.
PMG develops marketing kit and collateral materials for Envision Performance Solutions.
PMG welcomes Choice Care Card as a new client. PMG will optimize website copy for CCC's new site.
PMG creates postcard series for Tables of Content.
PMG secures Ronna Cohen a story/profile in the tech section of the Boston Business Journal for Ronna’s new product launch from her company, Breakthrough Business Performance. Ronna says about PMG's Marcia Goff, "I just wanted to drop you a note and thank you for all your hard work and terrific results. You have been a joy to work with; professional, timely and just fantastic. I feel very secure in knowing that my PR needs are in such incredibly capable hands."
PMG’s Maureen Condon advises Sara Campbell of Sara Campbell LTD as expert marketing panelist at Women’s Enterprise Initiative event.
PMG secures Stevie Award finalist status for Elaine Construction’s Lisa Wexler in Executive Category.
PMG’s Maureen Condon invited to speak on panel at 10th Annual Center for Women’s Leadership Conference at Babson College on November 9.
International Ergonomics Association hires PMG to promote Liberty Mutual Prize and increase awareness about ergonomics research.
PMG's Susan LaPlante Dube presents "Marketing Bootcamp" to rave reviews at the Federation of Exchange Accommodators' Annual Conference in Chicago.
PMG delivers PR pitches and recommendations to Westchester Mortgage and secures the client with a letter to the editor in The Boston Globe.
PMG conducts client interviews for Shanahan Sound and oversees design of new company logo.
September 2007
PMG launches a three-round direct mail campaign for Evelyn Images, a commercial photography company. Campaign involves sending out "before" postcards and "after" postcards. Client gets two appointments after first round.
Ads designed and placed for Tables of Content in Boston Weddings, LaBella Bride, Where to Eat, Wellesley Weston Magazine. In addition, blog article submitted to "Where To Eat" email newsletter for October blast, byline by Stephen Barck, TOC chef.
PMG creates full collateral package for EnVision.
PMG conducts client interviews for Harrison Design.
PMG rewrites content for ELAINE Construction's website.
PMG delivers website assessment to TriStar Plastics Corp.
PMG lands feature on Catherine Shanahan of Shanahan Sound & Electronics, Inc. in The Boston Globe. In addition, PMG lands bylined article in Communications & Sound magazine. In addition, PMG writes and launches Shanahan's e-newsletter.
PMG helps Management Mentors launch its Internet radio series on corporate mentoring.
PMG launches website for Breakthrough Business Performance. Creates ad promoting BBP's assessment tool.
August 2007
PMG welcomes new client: Group Insurance Solutions (for messaging).
PMG writes and designs full-page ad for Tables of Content--to appear in Meeting Professionals International's New England Directory.
PMG's article placement for Shanahan Sound appears in August issue of Christian School Products. PMG also lands Shanahan a feature article in forthcoming edition of The Boston Globe.
PMG delivers web site assessment to Federation of Exchange Accommodators.
PMG redesigns logos for EnVision and Jim Canole Photography.
July 2007
PMG client Campus Bound launches new website. PMG team wrote content.
PMG designs and edits new electronic newsletter for New England Woman Business Owners (NEWBO).
PMG named editorial content developer for NEWBO newsletter.
PMG creates ad for Tables of Content--ad to be appearing in Opera House playbill.
PMG crafts sales letters for TriStar, which provides "engineered plastics solutions."
PMG lands ThermoFab expert article in Advanced Materials & Processes. Article will appear in October 2007 issue.
June 2007
PMG creates direct mail piece for Alga Plastics promoting its trade show booth.
PMG writes and designs corporate benefits package data sheet for Campus Bound.
PMG writes and designs marketing literature for FEA.
PMG conducts client interviews for Harris Design.
PMG delivers marketing and PR plan to Federation of Exchange Accommodators for its annual conference.
PMG delivers marketing kit with case studies to EnVision.
PMG writes newsletter for Campus Bound--newsletter targets to HR depts.
PMG delivers a web assessment, client interviews, and marketing plan to Tables of Content.
PMG gets CC Consulting President Celia Couture published articles in Boston Business Journal and Boston Women’s Business.
Alicia Amaral, CPA, hires PMG to gather client testimonials.
Things in Place hires PMG for press release project.
PMG lands Catherine Shanahan of Shanahan Sound a feature article in the AV issue of Christian School Products magazine.
PMG helps Dovetail Technologies launch its new content management system--novo--as well as its new Web site. PMG writes Web site content and company tagline.
PMG writes new product sheet and brochure for ThermoFab.
PMG does day-long presentation, including Web site assessment, to Federation of Exchange Accommodators.
May 2007
Greater Media hires PMG hired for copyediting and consulting work on its "Grapevine" newsletter.
PMG lands feature stories for Elaine Construction in Boston Business Journal and Metrowest Daily News.
EnVision Performance Solutions – they have asked PMG to refine/refresh their existing logo and create a marketing kit.
Jim Canole Photography – after seeing PMG at PPAM, it has turned to PMG for a Marketing Assessment to evaluate where the company is today and jump start where it needs to go.
QuadTech – came to PMG to provide message refinement and to develop copy for its tradeshow booth.
Campus Bound--PMG helped craft pitches for regular columns. The result? A regular column assignment in a Lexington paper.
PMG creates company tagline and brochure copy for Baystate Moving Company's new target market of empty-nesters.
PMG sponsors NEWBO Event at Domain Home Furnishings in Burlington.
April 2007
PMG delivers results of client interviews to Tournament Headquarters – refining message and clarifying value.
Dovetail Internet Technologies – After PMG delivered a comprehensive marketing plan and messaging direction, Dovetail asked PMG to help them prepare for the launch of their new content management system, novo.
Maureen Condon presents at the mid-year conference of the Federation of Exchange Accommodators.
Tables of Content – PMG helped TOC design, layout and communicate its new Weekly Specials. Creates ad for Wellesley Newton magazine.
March 2007
PMG helps D&D Design launch first “Designed for Your Life” home party.
Redlands Construction hires PMG for a marketing brainstorming that helps owner “wow” her audience.
ELAINE Construction selects PMG for ongoing public relations projects.
CEI Boston names PMG to produce its company newsletter.
Evelyn Images hires PMG for direct mail campaign.
PMG delivers results of client interviews to Catalytic Management – refining message and clarifying value.
PMG delivers marketing plan to Campus Bound that will help client increase its reach/exposure in the marketplace.
February 2007
Susan LaPlante-Dube was recently quoted in the Worcester Telegram on the benefits of a virtual company. She discusses PMG's use of technology and business resources to balance professionalism and award-winning work with work/life demands of her employees. Read the full article here.
PMG delivers web site assessment to Alga Plastics
Tables of Content selects PMG to manage new brand and to deliver supporting marketing plan.
January 2007
Precision Marketing Group named finalist in Stevie Awards for Women in Business. Read the full press release here.
We're Precision Marketing Group...Boston's leading marketing firm.
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