Since 2003, the experts at Atlas 1031 Exchange, LLC have been accommodating simple, complex, specialized and traditional real and personal property exchanges also known as 1031 like-kind exchanges. When CEO Andy Gustafson received a PMG newsletter that included some Reads & Resources, he took the advice. Andy talked to Susan and hired PMG to conduct a website optimization that included:
- Keyword research
- Linking strategies
- Recommendations for content to engage and educate visitors on the company's complex offerings
- Clear calls to action to inspire visitors to request more information
- Suggestions for refining colors, look and feel, and navigation to enhance visitor experience