Leveraging LinkedIn in your Marketing
Posted by Maureen Condon on Sun, Sep 13, 2009
There was a great article in last week's Boston Sunday Globe about using LinkedIn for business.
I like it because it's practical and offers excellent tips such as making sure you give and receive recommendations, become a thought leader by responding to the site's Answers section, and keeping your profile and posts professional.
I also liked it because it reinforces a key marketing principle. Like your website, you can't follow the "build it and they will come" strategy. Posting a LinkedIn profile does not lead automatically to others connecting to you and sending you quality business referrals. Your LinkedIn profile - like your company website, your prospects, and your customers - requires constant, regular attention.
By keeping your profile and posts current and fresh, you accomplish several things:
- Improve the search engine rankings for both your name and your company
- Communicate that you are busy and important - even during a recession!
- Maintain visibility among your connections so you stay top of mind
Have you found LinkedIn to be valuable to your business? If so, why do you think it's working for you?