Bruce Springsteen's Marketing Secret
Posted by Maureen Condon on Mon, Aug 24, 2009
As I recover from the Bruce Springsteen concert I attended last night in Mansfield, I can't help thinking of how many marketing lessons Bruce offers.
The biggest one? Execute consistently! I haven't seen as many Springsteen shows as some of my friends, but I have enough experience to be amazed by his consistent excellence. He delivers again and again. Even as he graces the cover of AARP Magazine in honor of his 60th birthday next month, Bruce seems as energetic and enthusiastic as he did when I first saw him over 20 years ago.
So how can you develop consistent execution in your marketing?
- Commit to it.
Bruce doesn't stop recording when he feels uninspired, and he doesn't cancel shows when he's tired. He does what it takes - the little daily things and the larger "big thinking" things - to maintain momentum.
- Carve out time for marketing.
Whether it's 1 hour a day or a half day every week, scheduling time for marketing activities is the critical step to making sure they happen.
- Delegate marketing activities that it doesn't make sense for you to do.
Figure out how much marketing time you have and how it should be spent. Then get someone else to execute the other marketing tasks, which may include writing your newsletter, updating your website or creating a lead generation program. One good thing about the economy is that there are many talented resources willing to work for very competitive rates.
How do you maintain consistent execution in your marketing? Or is it something you struggle with?