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Speaking Topics
We love the opportunity to share our expertise with professional groups and organizations. We welcome you to call us about speaking at your next event. If you do not see exactly what you are looking for, call us - we are happy to customize a topic for you. To see some of the groups we have spoken to recently, visit Speaking & Events. Here are some things we just love to talk about!
Marketing: Make An Impact Without Blowing Your Budget
How do you compete against the giants in your industry? How do you get noticed without spending hundreds of thousands on advertising? This presentation will provide you with plenty of practical, effective marketing ideas you can implement immediately that won’t break your budget. Topics include:
- Leveraging your relationships
- Creative ways to package your services, products and campaigns
- E-Marketing
- Know your audience
- Get the word out
Your success will be limited only by your imagination. Come ready to ask questions, share ideas, and learn new ways to make money in this fun, interactive presentation on making an impact without blowing your budget.
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Making Sales, Not Mistakes
You’ve just finished talking with a potential client. The prospect seemed positive and enthusiastic, and you think you’ve landed the business. But nothing happens. Has this ever happened to you? In this talk, Making Sales, Not Mistakes, you’ll learn how to reduce or even eliminate these disappointing situations.
We’ll talk about the common mistakes people make when selling. These include:
- An inability to control the sales cycle.
- Failure to ask for the order and close the deal.
- A reactive approach based on waiting for prospects to call.
- Lack of understanding about the decision-making process.
You’ll then learn the keys to successful selling, which include:
- Presenting the value of your product or service effectively.
- Packaging services as products for easier selling.
- Asking for the sale.
- Understanding how your prospects make decisions.
- Appropriate follow-up with prospects.
After this talk, you’ll approach the sales process with greater confidence. You’ll learn the skills you need to make the sale, not make the mistakes. You’ll be in control of the sales process and discover the fun of selling. And you’ll leave with five surefire tips to improve your sales process right now!
High Impact Online Marketing
Perhaps you have made an investment in your presence online. Or perhaps you have not yet ventured into this brave new world. In this session we will discuss practical tips and ideas to help you make the most of your online marketing investment. Topics include:
- Integrating online marketing with your traditional marketing
- Tips to effectively communicate online
- Making your site visible
- Marketing opportunities online.
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Making Your Services Easier To Sell
Services - you can't touch them, you can't see them, you can't take them out of the box and demonstrate them. But somehow that is just what you need to do to sell them. How do you take something intangible and package it, position it, and sell it like a product? This seminar discusses the "productization" of services - making the intangible, tangible. This topic will raise the bar on selling services so your clients can clearly see the solution you are offering and the value it brings without making price the primary decision criteria.
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Marketing Plans to Grow Your Business
We all know we should have a marketing plan, but do we also need a business plan? And do we even have the time to put this all together? A marketing plan can help you maximize the limited resources all entrepreneurs face - time, money, employees, time, time, time. This seminar discusses "enhanced marketing plans” - what they are, when you really need a business plan instead, why you should bother to have a plan, and most importantly, how to create a marketing plan that doesn't take months of work.
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Profitable Positioning for You and Your Company
How do you create competitive differentiation that allows you to stand out in the crowd? The business press frequently talks about defining your "unique position", but what does this mean and how do you do it? This seminar focuses on providing a definition of positioning, how it relates to all of your messaging, and how to define a unique position that sets you apart from the competition.
The following is an example of how a topic can be customized to meet the specific needs of a particular audience. This was the session description for the Inventors Association of New England.
Build It & They Will Come – How to Sell the Value of Your Invention
How do you convince someone to buy your invention? You know it’s fabulous, but you’ve got to compel that exclusive distributor, retail store, business or QVC to feel the same way. Launching a new product involves significant financial risk for everyone involved. Inventors who clearly and strategically articulate the value of their products and concepts will inspire others to invest in them. This seminar teaches inventors how to describe their creations in a compelling way, so that prospective buyers just can’t say “no.”
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Mining for Gold: Dig Up More Business Through
Customer Connections
- Effectively create and package new services based on client feedback
- Increase revenues by implementing client suggestions
- Prevent lost sales due to potentially poor references
As business owners, we typically find out what our customers are thinking when it is too late. Frequently, we never know at all. But having this critical feedback and information offers a huge advantage. More than a customer satisfaction survey, customer perception interviews can be the single most important marketing activity a business completes this year. In this seminar you will learn valuable information about all aspects of a Client Perception Survey, including the survey process and follow-up procedures; how to leverage what you learn; why these surveys are so important; and some tips and ideas for ensuring a successful Client Perception Survey process.
Find out now what your customers think – you need to know.
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