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RCR Associates
This management consultant firm came to Boston's Precision Marketing Group because they wanted to leverage client relationships by writing copy for a twice-yearly print newsletter and a quarterly email newsletter and writing some customer case studies for use on their web site and in other marketing materials. They also had received requests to write articles in business and trade publications and wanted our assistance with editing these pieces so they could position themselves as an expert.
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“Precision Marketing Group is an important investment in my business. It would take me far longer to write the newsletter than it takes them. They are thorough, fast, responsive and they really relieve the stress of putting together my newsletter. I know when I work with them I am going to receive a product that makes my company look great and that clients will appreciate.”
Renate Rooney, President |
- Develop editorial calendars for the print and email newsletters
- Meet with Renate regularly to identify specific content for each newsletter and for any upcoming articles she is committed to publish
- Write content for both newsletters
- Edit all article copy before submitting for publication
- Write press releases as needed
- Developed materials for a press kit, including a bio, solutions page, and client case studies
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