Strategic Marketing Consultants:
The Growing PMG Team
Our most exciting news has to be the formation of the incredible PMG team! This group of creative, dedicated and simply outstanding professionals work in copywriting, public relations, marketing and administrative projects. Our company simply could not run without them. Just click on one of the names below to learn more. Or click here to learn more about PMG principles Maureen Condon and Susan LaPlante-Dube.

Robyn Bradley, Copywriter

Robyn’s specialties include feature writing, SEO copywriting, copyediting and voice-overs. She delivers outstanding copy for brochures, websites, sales letters, direct mail and radio spots. She's written for Writer’s Digest, The Boston Globe and The Metrowest Daily News. Robyn is a former adjunct professor at Stonehill College and Massachusetts School of Law, and she recently completed her first novel. She's the owner of E.T. Robbins Productions, and she's the proud winner of the 2007 Short Story Award from The Center for the Arts in Natick. Our clients love Robyn’s flair for delivering powerful copy that achieves desired business goals.

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Marcia Goff, Marketing & Public Relations Consultant

For nearly 20 years, Marcia has driven corporate and product marketing programs for dozens of Fortune 1000 corporations and emerging innovators  and has generated national and regional visibility including Wall Street Journal, Associated Press, Boston Globe, Business 2.0, CBS News, Chicago Sun-Times, CNN, Detroit News, Forbes, Fortune, MSNBC, NPR, NBC News, TechTV, Wired in addition to trade, vertical and online outlets. Marcia brings a practical, hands-on approach to public relations, always tying programs to the client’s business goals and tracking results along the way.

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Susan Hankins, SEO Expert

Susan is president of Ask Susan, and she has been helping small companies get more business on the Web since 1999. After a start in Web design and coding, she quickly saw the need for business results, and in the spring of 2000, she optimized one client's site for the search engines, which quickly produced over 10,000 visitors a month. Since then she has helped b2b and b2c companies promote both products and services successfully through the Web. As a former marketing executive, Susan focuses on the bottom line--not just a great website, search engine rankings and traffic, but rather more leads and more sales. Susan has over 30 years of experience in software engineering, interface testing and design, and corporate marketing, with a focus on customer requirements and success. She founded her first successful high technology start-up company in 1988. This company provided computer interface design services to the U.S. Government and private corporations. Susan believes that an educated customer is a happy customer. She enjoys explaining any part of the Web site process, which is one of the many reasons she's such an asset to our clients.

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Donna Kaufman, Marketing Coordinator

For over 20 years, Donna gained administrative experience working in a variety of fields. As co-owner of an office furniture store, she had hands on experience in b2b and retail sales, marketing, and advertising. She worked as an executive administrative assistant to the president, director of marketing, and director of purchasing of a catalog-based healthcare distributor and learned all aspects of catalog production, sales, marketing, and purchasing. Donna was the office manager for a senior living community, assisting directors and managing staff. She also helped create catalogs and brochures and update web copy and photos for a healthcare video company. It's this well-rounded background (not to mention her friendly, positive attitude!) that makes Donna a natural fit on the PMG team.

Christine brings more than 17 years of writing and communications to her role. She has written and edited for a broad range of publications from small weekly newspapers to a high-circulation national medical magazine. She also worked in the Massachusetts state legislature and on political campaigns where she gained policy knowledge as well as communication at the local and state level. She is especially interested in working with health care topics. Christine recently earned a Master's degree in Public Health from Boston University. We love her unique ability to take abundant, complicated information and boil it down into concise and readable copy.

Denise brings to the PMG Team a diverse background in developing and managing marketing communications and promotional programs. Her extensive experience in the medical marketing and pharmaceutical industry has given Denise the ability to translate complex technical language into engaging, informative material and to quickly generate crisp, persuasive branding concepts that demand attention from both consumer and business audiences. An accomplished ghostwriter, Denise’s work has appeared in leading medical trade magazines, including Nursing Management, Respiratory Care, Anesthesiology News, and Cardiology Management.

Paula brings a broad range of sales, marketing and consulting work to her role with PMG. As a consultant for the past six years, she has done contract work with several Fortune 500 firms, including Adobe, Apple, and SAP as well as other industry leaders such as VeriSign and Palm. For her sales work, Paula earned a Golden Telephone Award from Seligence in 2005; an Intel 1999 Top Achiever award for exceeding quota and a 1997 Shiva Achiever’s Club Member for exceeding quota. Paula has been a committed, hardworking team player since her first project with PMG, and we are so grateful for her talent and dedication on our team.

Shirley has worked in the field of Business Management for over twenty years. Her experience in the fields of broadcasting and artist management has resulted in a deep understanding of dealing with high-profile individuals and an excellent comprehension of specialty accounting unique to both industries. Her work experience is broadly diverse and ranges from performance of computer networking as well as accounting functions, including budget development, providing financial statements, and assisting the CEO with a variety of activities. These activities include scheduling travel, proficiently utilizing a variety of software (including many Macintosh applications), coordinating mailing lists, and facilitating numerous relocations. She's a multi-tasker with the perfect skill set for handling PMG's bookkeeping.

Julie brings more than 12 years of communications experience to clients. With a specialty in high tech public relations, she has represented a range of well-established technology brands, including IBM Software and a number of start up technology companies, such as Factpoint and ART Technology Group. She approaches her clients’ businesses with strong creativity and has developed many successful messaging, communications strategies and integrated public relations programs throughout her career. Julie’s strategic thinking and creativity have been incredibly valuable on several client projects this year.