The Hard Truth
You wanted it to go away, didn't you? You were hoping that it might just be a fad, weren't you? Really, with sites named StumbleUpon, Digg, and Twitter, it's understandable that you thought that social media marketing may be a game just for the kids. It's reasonable that you thought your B2B firm did not need to participate in this apparent silliness. Sure, it was OK for Dunkin Donuts, they sell coffee to consumers. Or for celebrities like Ashton Kutcher and Paris Hilton, who tweet their every move to millions of fans. But your firm sells professional products and services to other businesses. How can social media be relevant to you?
The reality is that social media is here to stay, and serious business people are taking note.
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